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PHYSICIANS’ PERCEPTIONS ON THE ETHICS OF FREE DRUG SAMPLES
by
Lauren Paule Franklin
A Thesis Presented to the
FACULTY OF THE GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2008
Copyright 2008 Lauren Paule Franklin
Object Description
| Title | Physicians' perceptions on the ethics of free drug samples |
| Author | Franklin, Lauren Paule |
| Author email | lpfrankl@usc.edu |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2008-04-01 |
| Date submitted | 2008 |
| Restricted until | Restricted until 28 Apr. 2010. |
| Date published | 2010-04-28 |
| Advisor (committee chair) | Floto, Jennifer |
| Advisor (committee member) |
Kotler, Jonathan Swerling, Jerry |
| Abstract | American physicians are constantly bombarded with offers of free equipment trial, drug samples, patient materials and scores of other incentives. This practice has come under scrutiny by consumer advocacy groups in recent years. Of particular concern is the widely accepted practice of providing drug samples for physicians to then offer to patients.; This study seeks to discover physicians' perceptions on the ethics of drug samples. Direct-to-consumer advertising promotional tactics such as the provision of free prescription drug samples have been extremely effective in influencing patient brand loyalty and physician prescribing behavior. However, while drug samples are effective, the ethics behind them are in question. The author investigates physicians' perceptions and opinions of the sampling tactic to better understand if free prescription drug samples are beneficial to the medical community and the patients that receive such medications. |
| Keyword | prescription; physicians; drugs; samples; public relations; pharmaceutical; promotions; marketing; direct to consumer advertising; ethics; doctors |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Type | texts |
| Legacy record ID | usctheses-m1202 |
| Rights | Franklin, Lauren Paule |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Franklin-20080428 |
| Archival file | uscthesesreloadpub_Volume44/etd-Franklin-20080428.pdf |
Description
| Title | Page 1 |
| Full text | PHYSICIANS’ PERCEPTIONS ON THE ETHICS OF FREE DRUG SAMPLES by Lauren Paule Franklin A Thesis Presented to the FACULTY OF THE GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2008 Copyright 2008 Lauren Paule Franklin |
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