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NETWORK INFLUENCES IN HEALTH INITIATIVES:
MULTIMEDIA GAMES FOR YOUTH IN PERU
by
Arul I. Chib
A Dissertation Presented to the
FACULTY OF THE GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
DOCTOR OF PHILOSOPHY
(COMMUNICATION)
August 2007
Copyright 2007 Arul I. Chib
Object Description
| Title | Network influences in health initiatives: multimedia games for youth in Peru |
| Author | Chib, Arul I. |
| Author email | chib@usc.edu |
| Degree | Doctor of Philosophy |
| Document type | Dissertation |
| Degree program | Communication |
| School | Annenberg School for Communication |
| Date defended/completed | 2007-06-20 |
| Date submitted | 2007 |
| Restricted until | Unrestricted |
| Date published | 2007-08-07 |
| Advisor (committee chair) | Cody, Michael |
| Advisor (committee member) |
Valente, Thomas W. Bar, Francois |
| Abstract | The spread of contagious STDs, HIV/AIDS, and unintended pregnancies in developing nations is a source of concern, especially for marginalized youth. This study examined how information and communication technologies (ICTs) could bridge gaps in their knowledge and attitudes about sexual and reproductive health. The dissertation observed the use of a technology-mediated gaming system to educate Peruvian youths. Working in collaboration with an NGO, Instituto Peruano de Paternidad Responsable, 108 boys and 111 girls living in the barrios of Lima were randomly assigned to two conditions, an interactive computer-based multimedia game and a traditional board game. The research design consisted of pre- and post-intervention surveys. The study utilized social network analysis to include social influences in a mixed-influence model.We find that technology-mediated game playing was equally effective as traditional health interventions in producing significant improvements in respondents' knowledge, attitudes, and self-efficacy. Further, personal peer-resistance self-efficacy was a positive influence in guarding against developing negative attitudes. Social self-efficacy was in turn positively correlated with the individuals' position in the social network. Finally, the nature of the social link determined the extent to which one's associates could influence self knowledge and attitudes. In this particular case, advice networks were more influential than friendship networks. A framework for the multivariate relationships, based on Rimal's (2003) model, is proposed. This extended the health model, based on social cognitive theory, to the entire social network. ICTs can provide an advantage, in terms of innovation, interactivity, and social networking, for use in health interventions in developing countries. |
| Keyword | network; Peru; diffusion; HIV; ICT; games |
| Geographic subject (country) | Peru |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Type | texts |
| Legacy record ID | usctheses-m753 |
| Rights | Chib, Arul I. |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Chib-20070807 |
| Archival file | uscthesesreloadpub_Volume44/etd-Chib-20070807.pdf |
Description
| Title | Page 1 |
| Full text | NETWORK INFLUENCES IN HEALTH INITIATIVES: MULTIMEDIA GAMES FOR YOUTH IN PERU by Arul I. Chib A Dissertation Presented to the FACULTY OF THE GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree DOCTOR OF PHILOSOPHY (COMMUNICATION) August 2007 Copyright 2007 Arul I. Chib |
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