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THROUGH TARGETED PUBLIC RELATIONS AWARENESS CAMPAIGNS,
COMMUNITY BASED ORGANIZATIONS CAN RAISE THE LEVEL OF
HIV/AIDS AWARENESS AMONG BLACK WOMEN, THEREBY REDUCING
THE RATE OF HIV/AIDS INFECTIONS AMONG THEIR DEMOGRAPHIC
SECTOR.
by
Stephaney Andrea Roy
A Thesis Presented to the
FACULTY OF THE GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2008
Copyright 2008 Stephaney Andrea Roy
Object Description
| Title | Through targeted public relations awareness campaigns, community based organizations can raise the level of HIV/AIDS awareness among black women, thereby reducing the rate of HIV/AIDS infections among their demographic sector |
| Author | Roy, Stephaney Andrea |
| Author email | stephaney_roy@yahoo.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2008-04-10 |
| Date submitted | 2008 |
| Restricted until | Unrestricted |
| Date published | 2008-04-10 |
| Advisor (committee chair) | Floto, Jennifer D. |
| Advisor (committee member) |
Mayer, Doe Saltzman, Joseph |
| Abstract | Due to the rising rate of HIV/AIDS in the Black populace, there have been numerous studies about the viruses and the consequences of these diseases that encroach upon these communities. With this array of information, the challenge then becomes how to utilize the available data and wend out a successful community support program that addresses the needs of Black women. In response to the overwhelming evidence proving that HIV/AIDS is a major threat to the health of Black women, there has been a concerted effort to bring awareness to this demographic sector about high risk behaviors that make these women vulnerable to the viruses. Therefore, the intention of this study is to propose a protocol for the development and implementation of a community support program that brings awareness to Black women about the rising rate of HIV/AIDS within their demographic sector. |
| Keyword | black women; African American women; HIV/AIDS awareness; public relations campaigns for HIV/AIDS awareness; community based organizations HIV/AIDS awareness |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Type | texts |
| Legacy record ID | usctheses-m1097 |
| Contributing entity | University of Southern California |
| Rights | Roy, Stephaney Andrea |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Roy-20080410 |
| Archival file | uscthesesreloadpub_Volume26/etd-Roy-20080410.pdf |
Description
| Title | Page 1 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | THROUGH TARGETED PUBLIC RELATIONS AWARENESS CAMPAIGNS, COMMUNITY BASED ORGANIZATIONS CAN RAISE THE LEVEL OF HIV/AIDS AWARENESS AMONG BLACK WOMEN, THEREBY REDUCING THE RATE OF HIV/AIDS INFECTIONS AMONG THEIR DEMOGRAPHIC SECTOR. by Stephaney Andrea Roy A Thesis Presented to the FACULTY OF THE GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2008 Copyright 2008 Stephaney Andrea Roy |
