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THE ROLE OF INTERNATIONAL PR FIRMS IN THE USE OF CSR TO
ACHIEVE HARMONIOUS SOCIETY IN MAINLAND CHINA
AND HONG KONG
by
Patrick M. O’Boyle
_____________________________________________________________________
A Thesis Presented to the
FACULTY OF THE GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2007
Copyright 2007 Patrick M. O’Boyle
Object Description
| Title | The role of international PR firms in the use of CSR to achieve harmonious society in mainland China and Hong Kong |
| Author | O'Boyle, Patrick M. |
| Author email | oboyle@usc.edu |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2007-04-02 |
| Date submitted | 2007 |
| Restricted until | Unrestricted |
| Date published | 2007-04-24 |
| Advisor (committee chair) | Floto, Jennifer |
| Advisor (committee member) |
Parks, Michael Swerling, Jerry |
| Abstract | Harmonious Society is an idealized state of national being that today's Chinese Communist Party considers a solution to societal problems such as corruption, wealth disparity, unemployment, inadequate healthcare, pollution and worker unrest. Business, domestic and foreign, is the Party's top-ranking lieutenant in the campaign to achieve Harmonious Society. Corporate Social Responsibility is the tool that business will use to bring 1.3 billion Chinese into the 21st century incarnation of the great socialist vision: national stability and equality for all citizens.; International PR firms create, enact and publicize CSR programs that complement the CCP's drive for Harmonious Society, genuinely benefit stakeholders and, ideally, earn clients the goodwill that will (theoretically) increase profits. This thesis explores how international PR firms operate in China's unique CSR environment. What is the state of CSR in China today and what does the future hold for international PR firms' efforts to conduct CSR business in China? |
| Keyword | corporate social responsibility; China; public relations |
| Geographic subject (city or populated place) | Hong Kong |
| Geographic subject (country) | China |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Type | texts |
| Legacy record ID | usctheses-m433 |
| Rights | O'Boyle, Patrick M. |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-OBoyle-20070424 |
| Archival file | uscthesesreloadpub_Volume48/etd-OBoyle-20070424.pdf |
Description
| Title | Page 1 |
| Full text | THE ROLE OF INTERNATIONAL PR FIRMS IN THE USE OF CSR TO ACHIEVE HARMONIOUS SOCIETY IN MAINLAND CHINA AND HONG KONG by Patrick M. O’Boyle _____________________________________________________________________ A Thesis Presented to the FACULTY OF THE GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2007 Copyright 2007 Patrick M. O’Boyle |
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