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THE CONVERGENCE OF INVESTOR RELATIONS AND PUBLIC RELATIONS:
FITTING INVESTOR RELATIONS INTO THE OVERALL CORPORATE
COMMUNICATIONS STRATEGY
by
Samantha D. Wheeler
A Thesis Presented to the
FACULTY OF THE GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
STRATEGIC PUBLIC RELATIONS
May 2007
Copyright 2007 Samantha D. Wheeler
Object Description
| Title | The convergence of investor relations and public relations: fitting investor relations into the overall corporate communications strategy |
| Author | Wheeler, Samantha D. |
| Author email | swheeler@usc.edu |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2007-03-28 |
| Date submitted | 2007 |
| Restricted until | Unrestricted |
| Date published | 2007-04-21 |
| Advisor (committee chair) | Floto, Jennifer |
| Advisor (committee member) |
Riley, Patricia Swerling, Jerry |
| Abstract | Investor relations is a function that integrates finance, communication, marketing and securities law to enable effective communication within the company and to analysts, investors and others within the financial community. Traditionally, investor relations and public relations functions worked separately from one another. But changing market conditions combined with investors' lack of confidence in the trustworthiness of corporate communications programs have suggested that investor relations and public relations functions should converge. The realization that intangibles -- or non-financial factors -- make up a significant portion of a company's market value, and greatly affect how investors and other audiences view that company. The opportunity for the convergence of investor relations and public relations has potential to support the suggestion that the company speak with one voice for unified corporate messaging that benefits both the financial audiences and the general public. |
| Keyword | public relations; investor relations |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Type | texts |
| Legacy record ID | usctheses-m434 |
| Rights | Wheeler, Samantha D. |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Wheeler-20070421 |
| Archival file | uscthesesreloadpub_Volume48/etd-Wheeler-20070421.pdf |
Description
| Title | Page 1 |
| Full text | THE CONVERGENCE OF INVESTOR RELATIONS AND PUBLIC RELATIONS: FITTING INVESTOR RELATIONS INTO THE OVERALL CORPORATE COMMUNICATIONS STRATEGY by Samantha D. Wheeler A Thesis Presented to the FACULTY OF THE GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS STRATEGIC PUBLIC RELATIONS May 2007 Copyright 2007 Samantha D. Wheeler |
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