Page 1 |
Save page Remove page | Previous | 1 of 213 | Next |
|
small (250x250 max)
medium (500x500 max)
large ( > 500x500)
Full Resolution
All (PDF)
|
This page
All
Subset |
ESSAYS ON THE TURNING POINTS OF
THE PRODUCT LIFE CYCLE
by
Deepa Chandrasekaran
A Dissertation Presented to the
FACULTY OF THE GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
DOCTOR OF PHILOSOPHY
(BUSINESS ADMINISTRATION)
May 2007
Copyright 2007 Deepa Chandrasekaran
Object Description
| Title | Essays on the turning points of the product life cycle |
| Author | Chandrasekaran, Deepa |
| Author email | dchandra@usc.edu |
| Degree | Doctor of Philosophy |
| Document type | Dissertation |
| Degree program | Management |
| School | Marshall School of Business |
| Date defended/completed | 2007-03-09 |
| Date submitted | 2007 |
| Restricted until | Restricted until 26 April 2009. |
| Date published | 2009-04-26 |
| Advisor (committee chair) | Tellis, Gerard J. |
| Advisor (committee member) |
Siddarth, S. Luo, Lan James, Gareth |
| Abstract | This dissertation examines how and why diffusion of new products varies across products, countries and time. The word product refers to a product category and not the brand. -- Chapter 1 gives an overview of the three essays that form part of the dissertation.; The first essay in Chapter 2 is a critical review of the literature on models of the diffusion of new products and turning points of the diffusion curve. It critically examines the characteristics, models and drivers of new product growth, delineates turning points of the diffusion curve- takeoff and slowdown, and discovers important potential generalizations to describe empirical findings with substantial support.; The second essay in Chapter 3 examines how and why time-to-takeoff vary across major economies, whether these differences are constant or varying over time, and, if varying, is time-to-takeoff converging or diverging across countries? These issues are examined using a heterogeneous sample of 31 countries from different cultural clusters across 16 categories over time. On this metric of time-to-takeoff, Japan, is the most innovative country, followed by Nordic and Anglo American countries. While takeoff has been held previously to be a purely cultural phenomenon, this essay finds that both economics and culture are dominant drivers of time-to-takeoff. Most importantly, time-to-takeoff is shortening over time and converging across countries.; The third essay in Chapter 4 examines the second turning point in product sales- Slowdown, which leads to a trough in sales, termed as the 'Saddle'. This essay integrates and distinguishes between rival explanations for the Saddle- Business cycles, Chasms in adopter segments, and Information Cascades. A Saddle in sales occurs in 109 of 160 product-country combinations from 12 new products in 18 countries. The drivers of the occurrence of the Saddle are tested via a discrete-time-hazard model. The results find support for recessions, negative cascades and important technological changes but not chasms in adopter segments as drivers of the Saddle. |
| Keyword | diffusion; new product; innovation management; international marketing strategy; hazard models |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Type | texts |
| Legacy record ID | usctheses-m455 |
| Rights | Chandrasekaran, Deepa |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Chandrasekaran-20070426 |
| Archival file | uscthesesreloadpub_Volume26/etd-Chandrasekaran-20070426.pdf |
Description
| Title | Page 1 |
| Full text | ESSAYS ON THE TURNING POINTS OF THE PRODUCT LIFE CYCLE by Deepa Chandrasekaran A Dissertation Presented to the FACULTY OF THE GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree DOCTOR OF PHILOSOPHY (BUSINESS ADMINISTRATION) May 2007 Copyright 2007 Deepa Chandrasekaran |
Comments
Post a Comment for Page 1
