Page 1 |
Save page Remove page | Previous | 1 of 105 | Next |
|
small (250x250 max)
medium (500x500 max)
large ( > 500x500)
Full Resolution
All (PDF)
|
This page
All
Subset |
POLITICS, PUBLIC RELATIONS AND INTERNAL COMMUNICATIONS:
A LOOK AT THE DNC
by
Emily Schwartz
_____________________________________________________________
A Thesis Presented to the
FACULTY OF THE GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2007
Copyright 2007 Emily Schwartz
Object Description
| Title | Politics, public relations and internal communications: a look at the DNC |
| Author | Schwartz, Emily |
| Author email | emilynora@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2007-04-02 |
| Date submitted | 2007 |
| Restricted until | Unrestricted |
| Date published | 2007-04-16 |
| Advisor (committee chair) | Floto, Jennifer |
| Advisor (committee member) |
Cray, Ed [illegible] |
| Abstract | This thesis explores the current challenges and future opportunities for improving the internal communication practices of the Democratic National Committee (DNC). The author explores the organization's structure and how the DNC imparts effective communication to its stakeholders. Research methodologies included primary source interviews with internal and external sources and multiple secondary sources in the areas of practical and theoretical application.; The main conclusion of this thesis is that by moving quickly to improve its internal communications system, the DNC will become efficient and transparent, ultimately having a positive impact toward achieving the party's mission and organizational goals. The DNC should address its current communications challenges by implementing a more bidirectional communications strategy with its internal audiences, to achieve the organization's goals by uniting, motivating and organizing internal actors. With this call-to-action, the author proposes a detailed public relations strategy to improve the internal communications within the organization. |
| Keyword | politics; public relations; Democratic National Committee; internal communications |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Type | texts |
| Legacy record ID | usctheses-m402 |
| Rights | Schwartz, Emily |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Schwartz-20070416 |
| Archival file | uscthesesreloadpub_Volume14/etd-Schwartz-20070416.pdf |
Description
| Title | Page 1 |
| Full text | POLITICS, PUBLIC RELATIONS AND INTERNAL COMMUNICATIONS: A LOOK AT THE DNC by Emily Schwartz _____________________________________________________________ A Thesis Presented to the FACULTY OF THE GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2007 Copyright 2007 Emily Schwartz |
Comments
Post a Comment for Page 1
