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THE IMPACT OF PERSONALITY ON CORPORATE REPUTATION: RECOVERY FROM CRISES AS A FUNCTION OF THE DEGREE OF OVERLAP BETWEEN CORPORATE AND INDIVIDUAL PERSONALITIES
by
Karen June Freberg
A thesis presented to the
FACULTY OF THE GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements of the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2007
Copyright 2007 Karen Freberg
Object Description
| Title | The impact of personality on corporate reputation: recovery from crises as a function of the degree of overlap between corporate and individual personalities |
| Author | Freberg, Karen June |
| Author email | kfreberg@usc.edu |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2007-04-02 |
| Date submitted | 2007 |
| Restricted until | Unrestricted |
| Date published | 2007-04-18 |
| Advisor (committee chair) | Floto, Jennifer |
| Advisor (committee member) |
Parks, Michael Hollihan, Tom |
| Abstract | Corporations are influenced both by their own general personalities and by the personalities of the individuals who may represent the organization. This thesis explores the interactions between the personalities of businesses and individuals representing businesses throughout the processes and outcomes of a crisis. Although the impact of a crisis on corporations with general personalities has been chronicled in many cases, relatively less is known about crisis situations involving corporations associated with both general and individual personalities. In this thesis, the author will examine a case study that represents a situation in which general and individual corporate personalities interact during a crisis: the Coors Brewing Company Boycott in the 1970s.; How does the degree of overlap between a corporate and individual personality aids or hinders an organization's ability to survive and recover from a crisis? Key points in this discussion that require definition and literature review include the following: personality, crisis, reputation, branding, and crisis management. The author analyzes the positive and negative aspects of the responses to crises in each case, and draws conclusions regarding the primary question posed by the thesis. |
| Keyword | crisis management; public relations; corporate personalities; reputation management |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Type | texts |
| Legacy record ID | usctheses-m406 |
| Rights | Freberg, Karen June |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Freberg-20070418 |
| Archival file | uscthesesreloadpub_Volume14/etd-Freberg-20070418.pdf |
Description
| Title | Page 1 |
| Full text | THE IMPACT OF PERSONALITY ON CORPORATE REPUTATION: RECOVERY FROM CRISES AS A FUNCTION OF THE DEGREE OF OVERLAP BETWEEN CORPORATE AND INDIVIDUAL PERSONALITIES by Karen June Freberg A thesis presented to the FACULTY OF THE GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements of the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2007 Copyright 2007 Karen Freberg |
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