Page 1 |
Save page Remove page | Previous | 1 of 98 | Next |
|
small (250x250 max)
medium (500x500 max)
large ( > 500x500)
Full Resolution
All (PDF)
|
This page
All
Subset |
THE FOOD TRUCK PHENOMENON:
A SUCCESSFUL BLEND OF PR AND SOCIAL MEDIA
by
Noelle Ibrahim
A Thesis Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2011
Copyright 2011 Noelle Ibrahim
Object Description
| Title | The food truck phenomenon: A successful blend of PR and social media |
| Author | Ibrahim, Noelle |
| Author email | nibrahim@alumni.usc.edu; noelleyibrahim@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-04-30 |
| Advisor (committee chair) | Floto, Jennifer |
| Advisor (committee member) |
Lynch, Brenda Wang, Jay |
| Abstract | This paper examines the convergence of food public relations and social media. More specifically, it chronicles how mobile food trucks have emerged as a new industry that has taken full advantage of social media and is establishing best practices that may be adopted by other industries. The purpose of this study is not only to investigate the rise of the food truck phenomenon as it parallels the rise of social media, but also to explore how "gourmet" food trucks have helped improve the reputation of the food truck industry as a whole. Another aim is to study how the use of social media has contributed to company branding, with the ultimate outcome of developing recommendations on how to effectively use social media. The key issues discussed in this paper include the origins of mobile eateries, the factors that have led to the rise of food trucks in the digital age, the new audiences food trucks are attracting and how the current wave of "gourmet" food trucks have helped improve the reputation of this entire dining genre. Results reveal that social media fueled the food truck phenomenon as the trendy new "in" thing to do, not only for consumers, but also for restaurateurs. The principal conclusion is that the promotion of a product or brand through social media is not just a fad, but rather the new standard of public relations. |
| Keyword | Facebook; food trucks; public relations; reputation; social media; Twitter |
| Geographic subject (city or populated place) | Los Angeles |
| Geographic subject (state) | California |
| Geographic subject (country) | USA |
| Coverage date | 1970/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3816 |
| Rights | Ibrahim, Noelle |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Ibrahim-4468 |
| Archival file | uscthesesreloadpub_Volume51/etd-Ibrahim-4468.pdf |
Description
| Title | Page 1 |
| Full text | THE FOOD TRUCK PHENOMENON: A SUCCESSFUL BLEND OF PR AND SOCIAL MEDIA by Noelle Ibrahim A Thesis Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2011 Copyright 2011 Noelle Ibrahim |
Comments
Post a Comment for Page 1
