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Motivations and habits of China's mommy bloggers

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Title	Motivations and habits of China's mommy bloggers
Author	Chen, Junzhou
Author email	chavalito.jo@gmail.com; junzhouc@usc.edu
Degree	Master of Arts
Document type	Thesis
Degree program	Strategic Public Relations
School	Annenberg School for Communication
Date defended/completed	2011-03-29
Date submitted	2011
Restricted until	Unrestricted
Date published	2011-04-19
Advisor (committee chair)	Floto, Jennifer
Advisor (committee member)	Lih, Andrew LeVeque, Matthew
Abstract	Mommy blogging in China is receiving more attention with the bloggers actively involving in many kinds of on- and off-line activities. Xiaoxing Wang, a famous mommy blogger who keeps three blogs, one microblog, one online store, one podcaster and writer of seven best-sell lifestyle books, is used as the case to study a typical Chinese mommy blogger’s blogging habits and her backstage motivations.
Keyword	mommy blogger; China; Internet
Geographic subject (country)	China
Coverage date	1997/2010
Language	English
Part of collection	University of Southern California dissertations and theses
Publisher (of the original version)	University of Southern California
Place of publication (of the original version)	Los Angeles, California
Publisher (of the digital version)	University of Southern California. Libraries
Provenance	Electronically uploaded by the author
Type	texts
Legacy record ID	usctheses-m3755
Rights	Chen, Junzhou
Repository name	Libraries, University of Southern California
Repository address	Los Angeles, California
Repository email	http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/
Filename	etd-Chen-4467
Archival file	uscthesesreloadpub_Volume40/etd-Chen-4467-1.pdf

Title	Page 1
Full text	MOTIVATIONS AND HABITS OF CHINA’S MOMMY BLOGGERS by Junzhou Chen A Thesis Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2011 Copyright 2011 Junzhou Chen

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