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THE EVOLUTION OF THE INTERNAL COMMUNICATIONS PRACTICE AND
ITS IMPORTANCE TO THE SURVIVAL OF ORGANIZATIONS
by
Shelcie Takenouchi
A Thesis Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2011
Copyright 2011 Shelcie Takenouchi
Object Description
| Title | The evolution of the internal communications practice and its importance to the survival of organizations |
| Author | Takenouchi, Shelcie |
| Author email | shelcie@gmail.com; takenouc@usc.edu |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-04-30 |
| Advisor (committee chair) | Floto, Jennifer |
| Advisor (committee member) |
Thorson, Kjerstin Swerling, Jerry |
| Abstract | The practice of internal communications has been implemented by organizations since the 1800s, but it has evolved over time and seen a shift in the way it is defined and applied. A review of the literature and research to date on internal communications reveals that early forms of the practice involved the distribution of periodicals to an organization’s external audiences. Following that, large global organizations began to bring the practice internally and communicate with employees on topics like benefits or compensation, but communication was very top-down. This thesis examines why internal communications is so important to the survival and success of organizations in the 21st century based on an analysis of the changes in society, advancement of technology and the emergence of social media channels. It will argue that the internal communications function belongs to the organization rather than one individual or department within the company and is supported by the author's interviews with some of the most knowledgeable communications professionals. Today, internal communications is about creating a dialogue with employees and giving them the opportunity to have an impact on the business through idea sharing and serving as public brand ambassadors. |
| Keyword | internal communications; employee engagement; employees; corporate communications; brand ambassador |
| Geographic subject (country) | USA |
| Coverage date | 2000/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3818 |
| Rights | Takenouchi, Shelcie |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Takenouchi-4441 |
| Archival file | uscthesesreloadpub_Volume26/etd-Takenouchi-4441.pdf |
Description
| Title | Page 1 |
| Full text | THE EVOLUTION OF THE INTERNAL COMMUNICATIONS PRACTICE AND ITS IMPORTANCE TO THE SURVIVAL OF ORGANIZATIONS by Shelcie Takenouchi A Thesis Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2011 Copyright 2011 Shelcie Takenouchi |
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