Page 1 |
Save page Remove page | Previous | 1 of 89 | Next |
|
small (250x250 max)
medium (500x500 max)
large ( > 500x500)
Full Resolution
All (PDF)
|
This page
All
Subset |
IT‟S NOT YOU, IT‟S ME:
GENERATION ME AND THE PUBLIC RELATIONS STRATEGIES TO REACH IT
by
Veronica Navarrete
______________________________________________________________
A Thesis Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2011
Copyright 2011 Veronica Navarrete
Object Description
| Title | It's not you, it's me: Generation me and the public relations stategies to reach it |
| Author | Navarrete, Veronica |
| Author email | veronavarrete1@gmail.com; v-navarrete@u.northwestern.edu |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-20 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-03 |
| Advisor (committee chair) | Floto, Jennifer |
| Advisor (committee member) |
Thorson, Kjerstin Lynch, Brenda |
| Abstract | The media landscape has dramatically changed over the past couple decades and continues to evolve. Having grown up with customized media, overflow of information and constantly evolving technologies, Generation Me (Americans born in the late 1970's to the 1990's) proves to be one of the toughest audiences to reach. Some confuse Generation Me’s preference towards customized media as a lack of media consumption altogether, while others feel that with one single tweet a majority of the target audience will be reached. Neither is true. This paper will look at the current media environment and the characteristics and behaviors of Generation Me to present the best strategies and tactics necessary to reach the youth target audience. |
| Keyword | public relations; generation me; generation y; gen y; youth; marketing; publicity; daily me; customized media; media landscape |
| Geographic subject (country) | USA |
| Coverage date | 1990/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3854 |
| Rights | Navarrete, Veronica |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Navarrete-4527 |
| Archival file | uscthesesreloadpub_Volume44/etd-Navarrete-4527.pdf |
Description
| Title | Page 1 |
| Full text | IT‟S NOT YOU, IT‟S ME: GENERATION ME AND THE PUBLIC RELATIONS STRATEGIES TO REACH IT by Veronica Navarrete ______________________________________________________________ A Thesis Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2011 Copyright 2011 Veronica Navarrete |
Comments
Post a Comment for Page 1
