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i
PUBLIC ENGAGEMENT, MEDIA RELATIONS
AND THE FUTURE OF THE PR INDUSTRY
by
Brittney N. Sochowski
A Thesis Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2011
Copyright 2011 Brittney N. Sochowski
Object Description
| Title | Public engagement, media relations and the future of the PR industry |
| Author | Sochowski, Brittney N. |
| Author email | brittney.sochowski@gmail.com; brittney.sochowski@edelman.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-05-03 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-03 |
| Advisor (committee chair) | Floto, Jennifer |
| Advisor (committee member) |
Tenderich, Burghardt Thorson, Kjerstin |
| Abstract | Public relations has experienced monumental shifts over the past ten years resulting in a new era of communication and new expectations among consumers. With the advancements in technology and constant shifts in communication channels, its traditional scope has changed drastically. Public engagement is a phrase that attempts to define and explore this new environment of communications. This paper will explore the fundamentals behind public engagement and the current state of the PR industry. It will also examine the changes in media relations and the direction and future of the field as a whole. |
| Keyword | public engagement; media relations; future of the PR industry |
| Geographic subject (country) | USA |
| Coverage date | 1990/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3856 |
| Rights | Sochowski, Brittney N. |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Sochowski-4447 |
| Archival file | uscthesesreloadpub_Volume44/etd-Sochowski-4447.pdf |
Description
| Title | Page 1 |
| Full text | i PUBLIC ENGAGEMENT, MEDIA RELATIONS AND THE FUTURE OF THE PR INDUSTRY by Brittney N. Sochowski A Thesis Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2011 Copyright 2011 Brittney N. Sochowski |
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