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ART ON BILLBOARD SPACE:
SUBVERSIVE INTERVENTION IN THE CITY OF LOS ANGELES
by
Aurea Adao
________________________________________________________________________
A Thesis Presented to the
FACULTY OF THE USC ROSKI SCHOOL OF FINE ARTS
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Dual Degree
MASTER OF PUBLIC ART STUDIES/MASTER OF PLANNING
May 2011
Copyright 2011 Aurea Adao
Object Description
| Title | Art on billboard space: Subversive intervention in the city of Los Angeles |
| Author | Adao, Aurea |
| Author email | aadao@usc.edu; aurea_adao@yahoo.com |
| Degree | Master of Arts / Master of Planning |
| Document type | Thesis |
| Degree program | Public Art Studies / Planning |
| School | Dual Degree |
| Date defended/completed | 2011-03-29 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-03 |
| Advisor (committee chair) | Sutton, Gloria |
| Advisor (committee member) |
Gray, Susan Decter, Joshua |
| Abstract | The MAK Center for Art and Architecture’s 2010 exhibition, How Many Billboards?: Art in Stead embodies how contemporary art practices have proliferated in the public realm because of the influence of conceptual art practices of the 1960’s. As a critical foundation for analyzing visual representation in the fields of urban planning and marketing, the subversive art exhibition on standard outdoor billboards in Los Angeles transformed its commercial function in the public realm into an experimental platform for art.; Ken Gonzales-Day and Daniel Joseph Martinez’s work both establish how the use of photography and advertising strategies can be creatively deployed to present art instead of advertisements. In examining how billboards have played a significant role in shaping the image of Los Angeles, Manuel Castells’ concept of a physical bridge is applied in addressing the imperative to link local experience with the image of the city. |
| Keyword | art on billboards; billboards; MAK Center; Ken Gonzales-Day; Daniel Joseph Martinez; subversive art; Manuel Castells; public realm; How Many Billboards ?: Art in Stead; representation; urban planning; Los Angeles; the image of the city |
| Geographic subject (city or populated place) | West Hollywood |
| Geographic subject (county) | Los Angeles |
| Geographic subject (state) | California |
| Geographic subject (country) | USA |
| Coverage date | 1960/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3847 |
| Contributing entity | University of Southern California |
| Rights | Adao, Aurea |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Adao-4486 |
| Archival file | uscthesesreloadpub_Volume32/etd-Adao-4486.pdf |
Description
| Title | Page 1 |
| Contributing entity | University of Southern California |
| Full text | ART ON BILLBOARD SPACE: SUBVERSIVE INTERVENTION IN THE CITY OF LOS ANGELES by Aurea Adao ________________________________________________________________________ A Thesis Presented to the FACULTY OF THE USC ROSKI SCHOOL OF FINE ARTS UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Dual Degree MASTER OF PUBLIC ART STUDIES/MASTER OF PLANNING May 2011 Copyright 2011 Aurea Adao |
