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“THIS TIME FOR AFRICA”:
SOUTH AFRICA’S RISE ONTO THE GLOBAL FASHION STAGE
by
Zahra Alexandria Nealy
A Thesis Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2011
Copyright 2011 Zahra Alexandria Nealy
Object Description
| Title | "This time for Africa": South Africa's rise onto the global fashion stage |
| Author | Nealy, Zahra Alexandria |
| Author email | znealy@gmail.com; znealy@usc.edu |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-03 |
| Advisor (committee chair) | Floto, Jennifer |
| Advisor (committee member) |
Smith, Erna Saltzman, Joe |
| Abstract | The South African fashion industry is unique compared to its Western counterparts. A sub-sector of the clothing, textile and footwear industry, it has vast amounts of talent and potential. However, its infrastructure is weak and fragmented mainly due to the lack of a leading national industry council. Ultimately the industry has had to improvise its functionality and infrastructure. With five fashion weeks, South Africa outnumbers similar Western offerings; however, with a fragmented infrastructure, the industry has not been able to achieve the heightened success of those industries. With that said, a unique opportunity presents itself to the industry – social media. South Africa has been able to adapt social media to meet the country’s needs and with that, the South African fashion industry can use it to generate awareness and promote it as a major presence to the global fashion industry. |
| Keyword | South Africa; Africa; mobile technology; social media; fashion industry; stereotypes; textiles; clothing |
| Geographic subject (country) | South Africa |
| Coverage date | 2000/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3864 |
| Rights | Nealy, Zahra Alexandria |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Nealy-4477 |
| Archival file | uscthesesreloadpub_Volume62/etd-Nealy-4477.pdf |
Description
| Title | Page 1 |
| Full text | “THIS TIME FOR AFRICA”: SOUTH AFRICA’S RISE ONTO THE GLOBAL FASHION STAGE by Zahra Alexandria Nealy A Thesis Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2011 Copyright 2011 Zahra Alexandria Nealy |
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