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REVENGE OF THE FANBOY
CONVERGENCE CULTURE AND THE POLITICS OF INCORPORATION
by
Suzanne Scott
_____________________________________________________________
A Dissertation Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
DOCTOR OF PHILOSOPHY
(CRITICAL STUDIES)
May 2011
Copyright 2011 Suzanne Scott
Object Description
| Title | Revenge of the fanboy: convergence culture and the politics of incorporation |
| Author | Scott, Suzanne |
| Author email | suzannelynscott@gmail.com; sulscott@ucsc.edu |
| Degree | Doctor of Philosophy |
| Document type | Dissertation |
| Degree program | Cinema-Television (Critical Studies) |
| School | School of Cinematic Arts |
| Date defended/completed | 2010-10-22 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-01-21 |
| Advisor (committee chair) | Seiter, Ellen |
| Advisor (committee member) |
Jenkins, Henry McPherson, Tara |
| Abstract | “Revenge of the Fanboy: Convergence Culture and the Politics of Incorporation,” examines the demographic, representational, and academic “revenge” of the fanboy within convergence culture. Specifically, this project exposes the gendered tensions underpinning the media industry’s “collaborationist” embrace of fans through a series of test cases. The first addresses Twilight anti- fandom through a discussion of the Twihate protests at San Diego Comic-Con 2009, Comic-Con’s shifting industrial significance as a promotional space, and fanboys privileged positioning within that space. Moving from localized efforts to contain fangirls at San Diego Comic-Con 2009 to systemic attempts to channel and regulate fan participation, the second test case examines the television industry’s construction of digital ancillary content models through an analysis of the SyFy series Battlestar Galactica (2003-2009). This analysis interrogates how the textual “work” ancillary content performs replicates fans’ tendency to play in the textual gaps and margins, how this ancillary content reinscribes textual authority, and how fans’ labor is ultimately “regifted” back to them as promotional material. The final test case addresses emergent forms of socially networked fan production that attempt to strike a balance between fandom’s “feminine” gift economy and the “masculine” commercial drives of amateur production within convergence culture. Examining the fan practice of filking, or folk songs written and performed by fans, alongside the emergence of Harry Potter wizard rock bands, this test case points towards fangirls’ complicity in professionalizing their male counterparts, and questions the viability of a model of fan production that fuses commerce with charity.; This project ultimately grapples with what I call the “incorporation paradigm” of contemporary fandom and fan studies. As fan studies’ dominant discourse of resistance is supplanted by work that revalues industrial incorporation and celebrates the media industry’s collaborationist turn, this dissertation begins to survey the politics of participation within media convergence. Through an address of the structuring tensions that have accompanied the “mainstreaming” of fan culture, this study exposes broader concerns about the remarginalization of fangirls and studies of female fan communities within convergence culture, and presents a break from the critical utopianism that has characterized studies of fans within convergence culture. |
| Keyword | fandom; fan studies; convergence culture; television; incorporation; cultural studies |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3619 |
| Rights | Scott, Suzanne |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Scott-4277 |
| Archival file | uscthesesreloadpub_Volume17/etd-Scott-4277.pdf |
Description
| Title | Page 1 |
| Full text | REVENGE OF THE FANBOY CONVERGENCE CULTURE AND THE POLITICS OF INCORPORATION by Suzanne Scott _____________________________________________________________ A Dissertation Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree DOCTOR OF PHILOSOPHY (CRITICAL STUDIES) May 2011 Copyright 2011 Suzanne Scott |
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