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WHEN THE MIGHTY FALL
PRO ATHLETES AND THE MEDIA: HOW TO MITIGATE AND MANAGE A
SCANDAL
by
Nicole Marie Anthony
A Thesis Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2011
Copyright 2011 Nicole Marie Anthony
Object Description
| Title | When the mighty fall. Pro athletes and the media: how to mitigate and manage a scandal |
| Author | Anthony, Nicole Marie |
| Author email | nanthony@usc.edu; nicole.anthony3@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-01-24 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-01-24 |
| Advisor (committee chair) | Floto, Jennifer |
| Advisor (committee member) |
Durbin, Daniel Kotler, Jonathan |
| Abstract | The famous John Wooden once said, “Sports do not build character. They reveal it.” With the scandals professional athletes are becoming involved in today, a serious character problem seems to exist in the sports world. Too many athletes are becoming involved in illegal and immoral activity. It is the public relations professionals job to be ahead of these problems and handle them before they become out of control. This work speaks to how to successfully manage and mitigate these scandals.; In our society, the influence of professional athletes is immense. They impact the lives of children and many of us still admire them as role models. If these same athletes demonstrate immoral and illegal behavior, then we need to be concerned. Social media is ever present, and in order to prevent our children and society from becoming exposed to these scandals, public relations professionals need to step up and handle them correctly.; To investigate how and why these scandals become so out of control, the author researched and analyzed three high-profile cases involving professional athletes, the impact the cases had on society and on their image as athletes. The author also examined the role of social media and the impact it had in spreading awareness of these scandals. Lastly, the author offers recommendations to sports public relations professionals on how to successfully represent professional athletes in matters of crisis management. |
| Keyword | scandal; crisis management; professional athletes; sports management; mitigate and manage a scandal; media invasion |
| Geographic subject (country) | USA |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3620 |
| Rights | Anthony, Nicole Marie |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Anthony-4251 |
| Archival file | uscthesesreloadpub_Volume17/etd-Anthony-4251.pdf |
Description
| Title | Page 1 |
| Full text | WHEN THE MIGHTY FALL PRO ATHLETES AND THE MEDIA: HOW TO MITIGATE AND MANAGE A SCANDAL by Nicole Marie Anthony A Thesis Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2011 Copyright 2011 Nicole Marie Anthony |
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