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RETAILED LIVES: GOVERNING
GENDER AND WORK IN GLOBALIZING ISTANBUL
by
Cenk Ozbay
A Dissertation Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
DOCTOR OF PHILOSOPHY
(SOCIOLOGY)
December 2010
Copyright 2010 Cenk Ozbay
Object Description
| Title | Retailed lives: governing gender and work in globalizing Istanbul |
| Author | Ozbay, Cenk |
| Author email | ozbay@usc.edu; cenkoz1980@yahoo.com |
| Degree | Doctor of Philosophy |
| Document type | Dissertation |
| Degree program | Sociology |
| School | College of Letters, Arts and Sciences |
| Date submitted | 2010 |
| Restricted until | Restricted until 25 Sep. 2012. |
| Date published | 2012-09-25 |
| Advisor (committee chair) | Messner, Michael A. |
| Advisor (committee member) |
Gomez-Barris, Macarena Lutkehaus, Nancy |
| Abstract | This study examines the conditions and possibility of the emergence of a new working class, or a novel sort of a lower-middle class, alongside other parallel social inequalities in the city of Istanbul. Through participant observation in retail stores and conducting interviews I explore the interplay of individuals (retail workers, store managers and other professional employees of corporations, and customers from different segments of society), transnational capital, and the State in the rapidly neoliberalizing Turkey. I show that the logic behind the creation of “the army of retail workers” can be grasped through the concept of governmentality in which certain populations, problems, tactics, and technologies have been developed in order to present modernity and globality to a particular group of the urbanites. I contend that when the glitzy apparel store, or the shopping mall, is framed as a workplace instead of a non-place of consumption and pleasure, the silence of the army of the retail workers can be broken and the hidden class relations is rendered visible. I demonstrate how a significant aspect of this phenomenon is about constituting subjectivities of workers –i.e. the specific desires, aims, aspirations, fears, and channels of resistance, to push them take up modern, decent, successful, self-improving subject positions and identities. I maintain that gender and sexual relations play a foundational role in the formation of this new class. While a different, alternative sort of masculinity is produced and consolidated in the shopping mall and queerness becomes mostly tolerable and acceptable in apparel stores, new types of femininity are also designated and imposed. Retail workers are seemingly freer than their peers to pick up their own gender and sexual identities and construct who they are in terms of gender and sexual relations.; Here, I specifically focus on the case of Istanbul to explicate how the transpositional processes of neoliberalization and globalization create new gaps, mechanisms, mentalities, populations, and subjectivities, and how they actually affect and reshape ordinary people’s lives in the Global South. |
| Keyword | retail stores; neoliberalism; globalization; gender; Istanbul |
| Geographic subject (city or populated place) | Istanbul |
| Geographic subject (country) | Turkey |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3477 |
| Rights | Ozbay, Cenk |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-OZBAY-4071 |
| Archival file | uscthesesreloadpub_Volume48/etd-OZBAY-4071.pdf |
Description
| Title | Page 1 |
| Full text | RETAILED LIVES: GOVERNING GENDER AND WORK IN GLOBALIZING ISTANBUL by Cenk Ozbay A Dissertation Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree DOCTOR OF PHILOSOPHY (SOCIOLOGY) December 2010 Copyright 2010 Cenk Ozbay |
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