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PRODUCING LESBIANISM: TELEVISION, NICHE MARKETING, AND
SEXUALITY IN THE 21ST CENTURY
by
Julia B. Himberg
_____________________________________________________________
A Dissertation Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
DOCTOR OF PHILOSOPHY
(CRITICAL STUDIES)
August 2010
Copyright 2010 Julia B. Himberg
Object Description
| Title | Producing lesbianism: television, niche marketing, and sexuality in the 21st century |
| Author | Himberg, Julia B. |
| Author email | himberg@usc.edu; julia.himberg@gmail.com |
| Degree | Doctor of Philosophy |
| Document type | Dissertation |
| Degree program | Cinema-Television (Critical Studies) |
| School | School of Cinematic Arts |
| Date defended/completed | 2010-05-07 |
| Date submitted | 2010 |
| Restricted until | Unrestricted |
| Date published | 2010-06-29 |
| Advisor (committee chair) | Seiter, Ellen |
| Advisor (committee member) |
Imre, Anikó Gross, Larry |
| Abstract | “Producing Lesbianism: Television, Niche Marketing, and Sexuality in the 21st Century,” examines the cultural, political, and economic dynamics at play in the production of contemporary lesbian TV images. Paying particular attention to the ways in which lesbian consumers and lesbian programming are co-constituted, I examine how television’s lesbian images are constructed, represented, and received in various contexts of contemporary culture. This project seeks to put the economic and political in conversation with the cultural, social, and technological, exploring how lesbian TV texts and celebrities circulate in the drastically altered post-network era.; This study hinges on industrial analysis, examining media through personal interviews with workers and studying industry documents, economic data, and marketing materials. In this way, “Producing Lesbianism” integrates theoretical, textual, and industrial analysis to better understand how lesbian identities are produced on television. Rather than argue for an “authentic” lesbian identity, this project interrogates the methods by which media producers imagine and construct lesbian characters, celebrities, and audiences, with particular attention to the ways these methods are marked by racial and class privilege. Unlike work that examines the politics of representation, assessing what television says about lesbianism, this project seeks to understand how lesbian identities are produced in relation to a broader set of industrial contexts; the stories of how lesbian characters and personalities are constructed are critical sites of analysis in and of themselves. This project ultimately reveals complex and contradictory notions of sexuality, identity, audiences, and consumerism within television, posing significant questions about the political economy of television production and the solicitation of lesbian identities within media. |
| Keyword | gender studies; sexuality; television studies; celebrity; lesbian studies; marketing |
| Geographic subject (state) | California |
| Coverage date | 2000/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3163 |
| Rights | Himberg, Julia B. |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Himberg-3821 |
| Archival file | uscthesesreloadpub_Volume26/etd-Himberg-3821.pdf |
Description
| Title | Page 1 |
| Full text | PRODUCING LESBIANISM: TELEVISION, NICHE MARKETING, AND SEXUALITY IN THE 21ST CENTURY by Julia B. Himberg _____________________________________________________________ A Dissertation Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree DOCTOR OF PHILOSOPHY (CRITICAL STUDIES) August 2010 Copyright 2010 Julia B. Himberg |
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