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ADVOCACY OF PUBLIC INTEREST CONTENT IN
CORPORATE ENTERTAINMENT MEDIA
by
Eleanor Grace Morrison
A Dissertation Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
DOCTOR OF PHILOSOPHY
(COMMUNICATION)
August 2010
Copyright 2010 Eleanor Grace Morrison
Object Description
| Title | Advocacy of public interest content in corporate entertainment media |
| Author | Morrison, Eleanor Grace |
| Author email | egm620@yahoo.com; eleanormorrison@gmail.com |
| Degree | Doctor of Philosophy |
| Document type | Dissertation |
| Degree program | Communication |
| School | Annenberg School for Communication |
| Date defended/completed | 2010-06-02 |
| Date submitted | 2010 |
| Restricted until | Restricted until 28 Jul. 2012. |
| Date published | 2012-07-28 |
| Advisor (committee chair) | Cody, Michael |
| Advisor (committee member) |
Gross, Larry Riley, Patricia McPherson, Tara |
| Abstract | This study investigates the current status of “Hollywood lobbyists,” the people who work to influence entertainment media content in a prosocial manner. The primary focus is upon the Gay & Lesbian Alliance Against Defamation (GLAAD), an advocacy organization where the author conducted a year-long ethnography. Additional data gathering included interviews with advocates working on other issues, attending a variety of events related to advocacy work, and regular consultation of industry publications. Hollywood, Health & Society, a giant in the current Hollywood advocacy scene, is often referenced as a point of comparison. This dissertation presents theory and industry based reasons that advocates are driven to the work that they do, and argues that these advocates present a necessary embodiment of public interest concerns within everyday production operations. The argument is also made that although many of these advocates would not label themselves as advocates or lobbyists or producers, they are in fact all of these. This project explores advocacy goal selection, internal and external conflict over those goals, and differences between explicit and implicit goals pursued. Carrot and stick advocacy is discussed, as well as how the use of each has changed over past decades. Examples of direct advocacy, indirect advocacy, and “non-advocacy” advocacy are offered. Finally, suggestions are made for possible alterations to advocacy practice both within GLAAD and in the broader Hollywood advocacy scene. |
| Keyword | entertainment; media; advocacy; Hollywood; television; health; public interest; LGBT; gay; lesbian; bisexual; transgender; queer |
| Geographic subject (city or populated place) | Hollywood |
| Geographic subject (county) | Los Angeles |
| Geographic subject (state) | California |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3225 |
| Rights | Morrison, Eleanor Grace |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Morrison-3834 |
| Archival file | uscthesesreloadpub_Volume44/etd-Morrison-3834.pdf |
Description
| Title | Page 1 |
| Full text | ADVOCACY OF PUBLIC INTEREST CONTENT IN CORPORATE ENTERTAINMENT MEDIA by Eleanor Grace Morrison A Dissertation Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree DOCTOR OF PHILOSOPHY (COMMUNICATION) August 2010 Copyright 2010 Eleanor Grace Morrison |
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