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GROWING UP THE DISNEY CHANNEL WAY
by
Christina Susan Padilla
A Thesis Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
August 2010
Copyright 2010 Christina Susan Padilla
Object Description
| Title | Growing up the Disney Channel way |
| Author | Padilla, Christina Susan |
| Author email | cspadill@usc.edu; christina.s.padilla@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2010-05-15 |
| Date submitted | 2010 |
| Restricted until | Unrestricted |
| Date published | 2010-07-23 |
| Advisor (committee chair) | Floto, Jennifer |
| Advisor (committee member) |
Kotler, Jonathan Smith, Stacy |
| Abstract | This thesis takes a glimpse at the success behind The Disney Channel and how Walt’s visions have cemented success for his company’s projects, even after his death. This thesis also looks to better understand the reasoning behind choices made for programming, including casting, themes and writing styles. It will offer various suggestions to help further propel The Disney Channel into a new decade, including focusing on the diverse demographics the network has. From a public relations standpoint, Disney has quite a bit to do to be seen as a more inclusive network when dealing with ethnic diversity of the country. The proposed tactics will focus on reestablishing the wholesome image the company has, while also reinforcing a sense of family togetherness. |
| Keyword | Disney; Disney Channel; tweens; tween programming |
| Geographic subject (country) | USA |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3213 |
| Rights | Padilla, Christina Susan |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Padilla-3398 |
| Archival file | uscthesesreloadpub_Volume35/etd-Padilla-3398.pdf |
Description
| Title | Page 1 |
| Full text | GROWING UP THE DISNEY CHANNEL WAY by Christina Susan Padilla A Thesis Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) August 2010 Copyright 2010 Christina Susan Padilla |
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