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MUTUAL APPRECIATION: BRITNEY SPEARS AND THE MEDIA MACHINE
by
Nora Clark Crutcher
A Thesis Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(SPECIALIZED JOURNALISM—THE ARTS)
August 2010
Copyright 2010 Nora Clark Crutcher
Object Description
| Title | Mutual appreciation: Britney Spears and the media machine |
| Author | Crutcher, Nora Clark |
| Author email | ncrutcher@gmail.com; nora44@aol.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Specialized Journalism (The Arts) |
| School | Annenberg School for Communication |
| Date defended/completed | 2010-07-30 |
| Date submitted | 2010 |
| Restricted until | Unrestricted |
| Date published | 2010-07-30 |
| Advisor (committee chair) | Page, Tim |
| Advisor (committee member) |
Kun, Joshua Burlingame, Jon |
| Abstract | In the public eye since the age of 11, Britney Spears has cultivated a relationship with media that has evolved as her career has flourished. She used media to establish herself as an artist, and maintained a symbiotic relationship with MTV, promoting new albums and videos on a network that spoke directly to her core audience while allowing that network to reap the benefits of her much-hyped appearances. As her audience grew, so did her opportunities to exploit media coverage, and she built her career on scandal-making performances and the explosion of press that followed them. But the media machine eventually surpassed all of Spears’ attempts to control her own public image, and a monster industry of online gossip websites was spawned in part on unflattering photos of and stories about her. Spears had to find a way to once again establish herself an as artist capable of putting on a great show, and she turned once again to MTV to help her manufacture a comeback. Throughout every phase of her career, Spears has had to navigate the increasingly muddled waters of modern media, and though her methods have not always been successful, they nonetheless show that being a pop star in the 21st century is as much about effective image management as it is about climbing the Billboard charts. |
| Keyword | Britney Spears; pop music; media; Disney Channel; TMZ; online media |
| Geographic subject (country) | USA |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3236 |
| Rights | Crutcher, Nora Clark |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-crutcher-3719 |
| Archival file | uscthesesreloadpub_Volume14/etd-crutcher-3719.pdf |
Description
| Title | Page 1 |
| Full text | MUTUAL APPRECIATION: BRITNEY SPEARS AND THE MEDIA MACHINE by Nora Clark Crutcher A Thesis Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (SPECIALIZED JOURNALISM—THE ARTS) August 2010 Copyright 2010 Nora Clark Crutcher |
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