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ARTSVOCISM:
A NEW ROLE FOR FUTURE ARTS JOURNALISTS IN THE CHANGING DIGITAL
LANDSCAPE OF WEB 3.0
by
Haley Greenwald-Gonella
A Thesis Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(SPECIALIZED JOURNALISM—THE ARTS)
August 2010
Copyright 2010 Haley Greenwald-Gonella
Object Description
| Title | Artsvocism: a new role for future arts journalists in the changing digital landscape of Web 3.0 |
| Author | Greenwald-Gonella, Haley |
| Author email | h.greenwaldgonella@gmail.com; hgreenwa@usc.edu |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Specialized Journalism (The Arts) |
| School | Annenberg School for Communication |
| Date defended/completed | 2010-07-01 |
| Date submitted | 2010 |
| Restricted until | Unrestricted |
| Date published | 2010-07-20 |
| Advisor (committee chair) | Anawalt, Sasha |
| Advisor (committee member) |
Floto, Jennifer Wertman, Adlai |
| Abstract | The purpose of this thesis is to outline a business model of how the next iteration of the arts journalist might conduct herself within the next two to five years, considering in particular the changes occurring in the digital landscape. There is an inherent advocacy component of arts journalism; therefore, the business model for a future form of arts journalism must encompass a semblance of advertising in order to better advocate for the arts and its existence. Additionally, this thesis suggests that the new arts journalist entity should evolve to also include public relations and marketing attributes, in order to work more successfully within Web 3.0. The aim of this business model is to benefit the arts and artists in general, arts organizations, arts education, audiences, and those who write about the arts. |
| Keyword | arts journalism; arts journalist; Web 3.0, digital; public relations; marketing; advocacy; future; artsvocism; artsvocist; business model; advertising; change; arts education; arts organizations; media |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3199 |
| Contributing entity | University of Southern California |
| Rights | Greenwald-Gonella, Haley |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-GreenwaldGonella-3873 |
| Archival file | uscthesesreloadpub_Volume40/etd-GreenwaldGonella-3873.pdf |
Description
| Title | Page 1 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | ARTSVOCISM: A NEW ROLE FOR FUTURE ARTS JOURNALISTS IN THE CHANGING DIGITAL LANDSCAPE OF WEB 3.0 by Haley Greenwald-Gonella A Thesis Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (SPECIALIZED JOURNALISM—THE ARTS) August 2010 Copyright 2010 Haley Greenwald-Gonella |
