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NON-PROFIT ARTS ORGANIZATIONS SUCCEEDING IN THE RECESSION
by
Janai Speer
__________________________________
A Thesis Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2010
Copyright 2010 Janai Speer
Object Description
| Title | Non-profit arts organizations succeeding in the recession |
| Author | Speer, Janai |
| Author email | janai51@comcast.net; jspeer@usc.edu |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2010-05-06 |
| Date submitted | 2010 |
| Restricted until | Unrestricted |
| Date published | 2010-05-06 |
| Advisor (committee chair) | Floto, Jennifer |
| Advisor (committee member) |
Birdsell, Regina Cray, Edward |
| Abstract | The purpose of this document is to identify key factors leading to success of arts and cultural non-profit organizations in America during the recession. Secondary research includes a literature review and case study analysis. Eleven interviews were conducted as primary qualitative research. The main themes from the primary research are as follows:•Nonprofits are like for-profit businesses in many ways.•Collaboration is necessary.•Organizations need to build new relationships within their communities and retain existing donor relationships.•Think conservatively regarding fundraising and organizational growth.•Direct your organization’s focus back to its mission.Nine best practices are recommended for arts nonprofits during this recession. |
| Keyword | arts; recession; non-profit; communication |
| Geographic subject (county) | Los Angeles |
| Geographic subject (state) | California |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3029 |
| Rights | Speer, Janai |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Speer-3307 |
| Archival file | uscthesesreloadpub_Volume51/etd-Speer-3307.pdf |
Description
| Title | Page 1 |
| Full text | NON-PROFIT ARTS ORGANIZATIONS SUCCEEDING IN THE RECESSION by Janai Speer __________________________________ A Thesis Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2010 Copyright 2010 Janai Speer |
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