Page 1 |
Save page Remove page | Previous | 1 of 94 | Next |
|
small (250x250 max)
medium (500x500 max)
large ( > 500x500)
Full Resolution
All (PDF)
|
This page
All
Subset |
SOCIAL MEDIA BEST PRACTICES FOR COMMUNICATION
PROFESSIONALS THROUGH THE LENS OF THE FASHION INDUSTRY
by
Cuitlahuac Gonzalez
A Thesis Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2010
Copyright 2010 Cuitlahuac Gonzalez
Object Description
| Title | Social media best practices for communication professionals through the lens of the fashion industry |
| Author | Gonzalez, Cuitlahuac |
| Author email | cuitlahg@usc.edu; c@mrcuit.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2010-05-05 |
| Date submitted | 2010 |
| Restricted until | Unrestricted |
| Date published | 2010-05-05 |
| Advisor (committee chair) | Floto, Jennifer |
| Advisor (committee member) |
Winokur, Larry Lynch, Brenda |
| Abstract | Social media has already impacted the way people communicate and it promises to also affect the professional landscape of communications across all industries. The following is a comprehensive analysis of social media in the fashion industry, including remarks on social media’s role in integrated marketing communications. It concludes with a list of 12 moldable Generally Accepted Practices that can be used by public relations and communication professionals in most divisions. These 12 guiding principles are meant to challenge communicators and organizations to think before taking social media projects online. |
| Keyword | social media |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3008 |
| Rights | Gonzalez, Cuitlahuac |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Gonzalez-3340 |
| Archival file | uscthesesreloadpub_Volume23/etd-Gonzalez-3340.pdf |
Description
| Title | Page 1 |
| Full text | SOCIAL MEDIA BEST PRACTICES FOR COMMUNICATION PROFESSIONALS THROUGH THE LENS OF THE FASHION INDUSTRY by Cuitlahuac Gonzalez A Thesis Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2010 Copyright 2010 Cuitlahuac Gonzalez |
Comments
Post a Comment for Page 1
