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A STUDY AND COMPARISON OF THE IPO COMMUNICATIONS
ENVIRONMENTS AND COMMUNICATIONS STRATEGIES IN THE U.S. AND
HONG KONG
by
Shu-Fen Tai
A Thesis Presented to the
FACULTY OF THE GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2007
Copyright 2007 Shu-Fen Tai
Object Description
| Title | A study and comparison of the IPO communications environments and communications strategies in the U.S. and Hong Kong |
| Author | Tai, Shu-Fen |
| Author email | shufenta@usc.edu |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2007-04-02 |
| Date submitted | 2007 |
| Restricted until | Restricted until 14 April 2009. |
| Date published | 2009-04-14 |
| Advisor (committee chair) | Swerling, Gerald |
| Advisor (committee member) |
Chen, Baizhu Campbell, Shannon |
| Abstract | As China's economy develops rapidly, Hong Kong's securities market has played an important role in assisting the privatizations of its state-owned Enterprises (SOEs). Three of the top ten initial public offerings (IPOs) have taken place in Hong Kong over the past two years. This demonstrates that Hong Kong also has the ability to list large-scale IPOs. The larger the IPO deal, the more complex it is to implement in terms of IPO communications. Since Hong Kong is a location for large-scale IPOs, analysis of the IPO communication landscape in Hong Kong should reveal valuable information. Since New York has long been the primary financial capital for large-scale IPO activities, the patterns of IPO communications in this environment are also worth examining. This thesis compares IPO communications landscapes in Hong Kong and the U.S., including the respective investment communities, regulations, media, and communications strategies. |
| Keyword | IPO publicity |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Type | texts |
| Legacy record ID | usctheses-m391 |
| Contributing entity | University of Southern California |
| Rights | Tai, Shu-Fen |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Tai-20070414 |
| Archival file | uscthesesreloadpub_Volume44/etd-Tai-20070414.pdf |
Description
| Title | Page 1 |
| Contributing entity | University of Southern California |
| Full text | A STUDY AND COMPARISON OF THE IPO COMMUNICATIONS ENVIRONMENTS AND COMMUNICATIONS STRATEGIES IN THE U.S. AND HONG KONG by Shu-Fen Tai A Thesis Presented to the FACULTY OF THE GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2007 Copyright 2007 Shu-Fen Tai |
