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MULTINATIONAL CORPORATIONS AND CORPORATE SOCIAL RESPONSIBILITY: HOW HISTORY, NON-GOVERNMENTAL ORGANIZATIONS AND INTERNATIONAL GROUPS ARE CHANGING
BUSINESS
by
Victoria Brenda Rangel
A Dissertation Presented to the
FACULTY OF THE GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2007
Copyright 2007 Victoria Brenda Rangel
Object Description
| Title | Multinational corporations and corporate social responsibility: how history, non-governmental organizations and international groups are changing business |
| Author | Rangel, Victoria Brenda |
| Author email | vrangel@usc.edu |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2007-04-02 |
| Date submitted | 2007 |
| Restricted until | Unrestricted |
| Date published | 2007-04-11 |
| Advisor (committee chair) | Floto, Jennifer |
| Advisor (committee member) |
Cray, Ed Swerling, Gerald |
| Abstract | In an increasingly globalized, "flatter" world, multi-national corporations are currently operating in some of the poorest countries in the world. Focusing on American-based multinational corporations in African countries, this paper examines how businesses can best interact with non-governmental organizations and other influencing bodies to successfully adapt to a changing world. It will explore how public relations affects this delicate, evolving relationship, specifically in the form of corporate social responsibility, and how the success of such a relationship can influence the perceptions and ultimately the business practices of multinational corporations. Finally, it will consider what ethical responsibilities -- if any -- multinational corporations have toward not only their shareholders and consumers, but to all stakeholders, especially those who belong to the populations of the countries in which they operate. |
| Keyword | international business; corporate social responsibility |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Type | texts |
| Legacy record ID | usctheses-m374 |
| Rights | Rangel, Victoria Brenda |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Rangel-20070411 |
| Archival file | uscthesesreloadpub_Volume40/etd-Rangel-20070411.pdf |
Description
| Title | Page 1 |
| Full text | MULTINATIONAL CORPORATIONS AND CORPORATE SOCIAL RESPONSIBILITY: HOW HISTORY, NON-GOVERNMENTAL ORGANIZATIONS AND INTERNATIONAL GROUPS ARE CHANGING BUSINESS by Victoria Brenda Rangel A Dissertation Presented to the FACULTY OF THE GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2007 Copyright 2007 Victoria Brenda Rangel |
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