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SPORTS PR TRENDS IN THE SECOND DECADE OF THE 21ST CENTURY: WHY
SPORTS LEGENDS’ NON-PROFITS WORK
by
Alessandra Perez-Silva
______________________________________
A Thesis Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2010
Copyright 2010 Alessandra Perez-Silva
Object Description
| Title | Sports PR trends in the second decade of the 21st century: why sports legends' non-profits work |
| Author | Perez-Silva, Alessandra |
| Author email | aperezsi@usc.edu; aliperezsilva@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2010-05-14 |
| Date submitted | 2010 |
| Restricted until | Unrestricted |
| Date published | 2010-04-29 |
| Advisor (committee chair) | Floto, Jennifer |
| Advisor (committee member) |
Durbin, Daniel Kotler, Jonathan |
| Abstract | With every conceivable sport being integrated into the lives of Americans via television and the internet, athletes have become worldwide celebrities. It is now becoming more and more popular for professional athletes to start nonprofits in their own names, and because of this, it is more difficult for an athlete’s charity to survive. Only a select few actually flourish. To investigate why certain nonprofits are more successful than others, the author carefully researched and analyzed three athlete-owned charities, their impact on the community and in their own lives. The author also determined why the use of an athlete is beneficial to a non-profit organization. Lastly, the author offers recommendations to sports public relations professionals about how to successfully start and sustain an athlete-owned charity. |
| Keyword | public relations; sports public relations; non-profits; non-profit organizations; sports; sports non-profits; journalism; communication; strategic public relations |
| Geographic subject (country) | USA |
| Coverage date | 2000/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m2973 |
| Contributing entity | University of Southern California |
| Rights | Perez-Silva, Alessandra |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-PerezSilva-3315 |
| Archival file | uscthesesreloadpub_Volume32/etd-PerezSilva-3315.pdf |
Description
| Title | Page 1 |
| Contributing entity | University of Southern California |
| Full text | SPORTS PR TRENDS IN THE SECOND DECADE OF THE 21ST CENTURY: WHY SPORTS LEGENDS’ NON-PROFITS WORK by Alessandra Perez-Silva ______________________________________ A Thesis Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2010 Copyright 2010 Alessandra Perez-Silva |
