Page 1 |
Save page Remove page | Previous | 1 of 89 | Next |
|
small (250x250 max)
medium (500x500 max)
large ( > 500x500)
Full Resolution
All (PDF)
|
This page
All
Subset |
THE ENTERTAINMENT VALUE IN FOOD AND ITS VALUE TO THE PUBLIC
RELATIONS INDUSTRY
by
Jillian Smillie
A Thesis Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2010
Copyright 2010 Jillian Smillie
Object Description
| Title | The entertainment value in food and its value to the public relations industry |
| Author | Smillie, Jillian |
| Author email | jsmillie@usc.edu; jilliansmillie@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2010-04-14 |
| Date submitted | 2010 |
| Restricted until | Unrestricted |
| Date published | 2010-04-14 |
| Advisor (committee chair) | Floto, Jennifer |
| Advisor (committee member) |
Jackson, Laura Min Kotler, Jonathan |
| Abstract | Over the past several decades, food entertainment has had a significant influence upon shaping and redefining American culinary culture. Whether it is through its programs or associated figures (i.e., celebrity chef or host), food entertainment has made its way into mainstream media and become the "go-to" source of entertainment and food-related information for many consumers.; As food entertainment continues to flourish not only in the United States, but also throughout the world, public relations professionals must pay attention.; This study will peel away the layers of food entertainment to discover its true impact on culinary culture. It will first explore the evolving consumer and the modern definition of cooking. It will then go into the rise of food entertainment through a tribute to Julia Child and in depth look at the Food Network, both pioneers in the food entertainment industry.; Finally, this paper will provide a thorough analysis of food entertainment outcomes followed by a list of recommendations for public relations professionals for using food entertainment as a resource in a strategic communication campaign. |
| Keyword | food; celebrity chef; food entertainment; Food Network; Julia Child; public relations; Rachael Ray; communications; Ketchum |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m2920 |
| Rights | Smillie, Jillian |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Smillie-3298 |
| Archival file | uscthesesreloadpub_Volume14/etd-Smillie-3298.pdf |
Description
| Title | Page 1 |
| Full text | THE ENTERTAINMENT VALUE IN FOOD AND ITS VALUE TO THE PUBLIC RELATIONS INDUSTRY by Jillian Smillie A Thesis Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2010 Copyright 2010 Jillian Smillie |
Comments
Post a Comment for Page 1
