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THE NUANCES OF HISPANIC PUBLIC RELATIONS IN THE UNITED STATES
by
Irene Ramirez
A Thesis Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2010
Copyright 2010 Irene Ramirez
Object Description
| Title | The nuances of Hispanic public relations in the United States |
| Author | Ramirez, Irene |
| Author email | ireneram@usc.edu; IreneRamirez86@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2010-04-01 |
| Date submitted | 2010 |
| Restricted until | Unrestricted |
| Date published | 2010-05-04 |
| Advisor (committee chair) | Floto, Jennifer |
| Advisor (committee member) |
Gutiérrez, Félix Celis, William |
| Abstract | U.S. Hispanics are the fastest growing minority segment in America. They are backed by tremendous spending power and make for a promising consumer segment. However, there are many nuances within the Hispanic market that make it challenging to craft public relations campaigns that cater to this segmented audience. Factors that create the nuances include language, generation status, country of origin and geographical location. The thesis will provide a general overview of U.S. Hispanics and offer advice from professionals in the industry on how to build an effective Hispanic public relations practice that garners trust through culturally sensitive communication. |
| Keyword | Hispanic market; Hispanic public relations; Latino; public relations |
| Geographic subject (country) | USA |
| Coverage date | 2000/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m2996 |
| Rights | Ramirez, Irene |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Ramirez-3345 |
| Archival file | uscthesesreloadpub_Volume44/etd-Ramirez-3345.pdf |
Description
| Title | Page 1 |
| Full text | THE NUANCES OF HISPANIC PUBLIC RELATIONS IN THE UNITED STATES by Irene Ramirez A Thesis Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2010 Copyright 2010 Irene Ramirez |
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