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USING PUBLIC RELATIONS TO GAIN LEGITIMACY IN AN EMERGING MARKET:
NANOTECHNOLOGY FIRMS AND THE NEWS MEDIA
by
Sami M Asiri
A Thesis Presented to the
FACULTY OF THE GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
December 2006
Copyright 2006 Sami M Asiri
Object Description
| Title | Using public relations to gain legitimacy in an emerging market: nanotechnology firms and the news media |
| Author | Asiri, Sami M. |
| Author email | asiri@usc.edu |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2006-10-31 |
| Date submitted | 2006 |
| Restricted until | Unrestricted |
| Date published | 2006-11-16 |
| Advisor (committee chair) | Carroll, Craig E. |
| Advisor (committee member) |
Goodnight, G. Thomas Green, Sandy E., Jr. |
| Abstract | This thesis provides an initial examination of how firms created in or moving into an emerging market use public relations to legitimize their actions and policies to make them appear useful and responsible to their stakeholders. While past studies have focused largely on news coverage and public perception of emerging markets, this investigation centers on organizations' use of press releases to communicate their activities and set the media agenda about these markets. These ideas are examined in the emerging market of nanotechnology. This study finds that news coverage of diversified firms and non-diversified firms contained very similar themes. Non-diversified firms received a higher than expected proportion of business-themed news coverage whereas diversified firms received a higher proportion of research-themed coverage. |
| Keyword | public relations; nanotechnology; legitmacy; press releases; news coverage |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Type | texts |
| Legacy record ID | usctheses-m156 |
| Contributing entity | University of Southern California |
| Rights | Asiri, Sami M. |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Asiri-20061116 |
| Archival file | uscthesesreloadpub_Volume44/etd-Asiri-20061116.pdf |
Description
| Title | Page 1 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | USING PUBLIC RELATIONS TO GAIN LEGITIMACY IN AN EMERGING MARKET: NANOTECHNOLOGY FIRMS AND THE NEWS MEDIA by Sami M Asiri A Thesis Presented to the FACULTY OF THE GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) December 2006 Copyright 2006 Sami M Asiri |
