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CASE STUDY OF THE GLOBAL POLIO ERADICATION INITIATIVE:
ANALYSIS OF CURRENT PLAN, SHORTCOMINGS AND COMMUNICATION
BARRIERS
by
Kamber Ruth
________________________________________________________________________
A Thesis Presented to the
FACULTY OF THE GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2009
Copyright 2009 Kamber Ruth
Object Description
| Title | Case study of the Global Polio Eradication Initiative: analysis of current plan, shortcomings and communication barriers |
| Author | Ruth, Kamber |
| Author email | kruth@usc.edu; Kambergler@sbcglobal.net |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2009-03-30 |
| Date submitted | 2009 |
| Restricted until | Unrestricted |
| Date published | 2009-05-07 |
| Advisor (committee chair) | Floto, Jennifer |
| Advisor (committee member) |
Cray, Ed Wang, Jian (Jay) |
| Abstract | This thesis aims to examine a multi-organizational initiative to eliminate polio worldwide, called the Global Polio Eradication Initiative (GPEI), through the lens of the strategic planning model. An overview of the global fight against polio and an analysis of current communication endeavors on the part of the GPEI’s backers, misperceptions about polio vaccinations among target audiences, and overall shortcomings are included. Issues facing the initiative in both the developing world with regard to populations targeted for vaccination as well as those in the developed world targeted for support and financial contributions are presented. These examinations inform a final set of recommendations for improving the communication efforts of the GPEI. |
| Keyword | polio; communication |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m2200 |
| Rights | Ruth, Kamber |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Ruth-2832 |
| Archival file | uscthesesreloadpub_Volume14/etd-Ruth-2832.pdf |
Description
| Title | Page 1 |
| Full text | CASE STUDY OF THE GLOBAL POLIO ERADICATION INITIATIVE: ANALYSIS OF CURRENT PLAN, SHORTCOMINGS AND COMMUNICATION BARRIERS by Kamber Ruth ________________________________________________________________________ A Thesis Presented to the FACULTY OF THE GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2009 Copyright 2009 Kamber Ruth |
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