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A CALL FOR A NEW CODE OF RESPONSIBILITY:
THE VALUE OF ESTABLISHING A CSR REPORTING STANDARD
by
Christine Marie Johnson
A Thesis Presented to the
FACULTY OF THE GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2009
Copyright 2009 Christine Marie Johnson
Object Description
| Title | A call for a new code of responsibility: the value of establishing a CSR reporting standard |
| Author | Johnson, Christine Marie |
| Author email | johnson7@usc.edu; cmj942@hotmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2009-04-01 |
| Date submitted | 2009 |
| Restricted until | Unrestricted |
| Date published | 2009-05-06 |
| Advisor (committee chair) | Floto, Jennifer |
| Advisor (committee member) |
Smith, Erna Wang, Jay |
| Abstract | We are now living in an era that calls for an increased demand of responsibility. With a lack of trust in business, consumers are more cognizant of how their purchasing and investment decisions directly affect social, environmental and financial values. As a result, business leaders are now expected to not only answer to the call of corporate social responsibility (CSR) but also report their efforts throughout the process. Being profitable is no longer enough. It is time to care.; This paper will address how the role of CSR in business has changed over the past 15-20 years and explain the importance for companies to transparently communicate CSR endeavors. There is a plethora of way that organizations define CSR and with the assistance of standardized reporting and a common CSR language across industries, it might be possible for companies and consumers to receive an honest answer to their call for responsibility. |
| Keyword | CSR; corporate responsibility; public relations |
| Coverage date | 1988/2009 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m2192 |
| Rights | Johnson, Christine Marie |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Johnson-2807 |
| Archival file | uscthesesreloadpub_Volume48/etd-Johnson-2807.pdf |
Description
| Title | Page 1 |
| Full text | A CALL FOR A NEW CODE OF RESPONSIBILITY: THE VALUE OF ESTABLISHING A CSR REPORTING STANDARD by Christine Marie Johnson A Thesis Presented to the FACULTY OF THE GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2009 Copyright 2009 Christine Marie Johnson |
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