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Copyright 2009 Joan Wickham
THE FINANCIAL CRISIS:
SIGNALING A NEW ORDER OF COMMUNICATIONS
by
Joan Wickham
A Thesis Presented to the
FACULTY OF THE GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2009
Object Description
| Title | The financial crisis: signaling a new order of communications |
| Author | Wickham, Joan |
| Author email | wickham@usc.edu; jwickham@golinharris.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2009-04-01 |
| Date submitted | 2009 |
| Restricted until | Unrestricted |
| Date published | 2009-05-05 |
| Advisor (committee chair) | Floto, Jennifer D. |
| Advisor (committee member) |
Feldman, Robert C. Wang, Jian (Jay) |
| Abstract | The financial crisis of 2008 exposed critical weaknesses in some of the world's largest corporations. As problems surfaced, company leadership was forced to answer to shareholders, employees, customers, government regulators and even American taxpayers. Communicators were tasked with providing difficult answers to these stakeholders in the midst of a rapidly changing media environment.; This paper employs a case study approach to examine the communication challenges that faced Lehman Brothers, AIG and Washington Mutual as the financial crisis unfolded in the latter part of 2008. Analysis focuses upon communication efforts among key stakeholders of each firm in an effort to identify successes, failures and key learnings. Analysis of these cases signals a new order of crisis communications in which flexibility and openness are essential. While preparation remains vital to effective crisis communication, practitioners must be armed with impeccable judgment to counsel leadership in such unpredictable times. |
| Keyword | investor relations; communication; financial crisis; public relations |
| Coverage date | 2008 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m2185 |
| Contributing entity | University of Southern California |
| Rights | Wickham, Joan |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@dots.usc.edu |
| Filename | etd-Wickham-2781 |
| Archival file | uscthesesreloadpub_Volume48/etd-Wickham-2781.pdf |
Description
| Title | Page 1 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@dots.usc.edu |
| Full text | Copyright 2009 Joan Wickham THE FINANCIAL CRISIS: SIGNALING A NEW ORDER OF COMMUNICATIONS by Joan Wickham A Thesis Presented to the FACULTY OF THE GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2009 |
