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THE POWER OF VISUAL IMAGERY
AND ITS ROLE IN PUBLIC RELATIONS
by
Julie Bazigos
_______________________________________________________________________
A Thesis Presented to the
FACULTY OF THE GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2009
Copyright 2009 Julie Bazigos
Object Description
| Title | The power of visual imagery and its role in public relations |
| Author | Bazigos, Julie |
| Author email | jabazigos@yahoo.com; jabazigos@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2009-03-25 |
| Date submitted | 2009 |
| Restricted until | Unrestricted |
| Date published | 2009-05-07 |
| Advisor (committee chair) | Floto, Jennifer |
| Advisor (committee member) |
Dunseith, Les Kotler, Jonathan |
| Abstract | Unlike the written or spoken word, visual imagery is able to transcend cultural boundaries, language barriers, and have a psychological impact on an audience. The ability to influence an audience’s opinion has been mastered by public relations professionals through the use of written language. In the past, the power of visual imagery has been overlooked, however, by public relations professionals.; This work examines just how powerful visual imagery can be on its audiences, and what role it can play within the practice of public relations. A literature review examines the opinions and research of others in the fields of visual arts and communications. A collection of images is examined for the visual messaging the images provide, and the challenges surrounding the technology of disseminating the visual information is studied. The project concludes with how visuals specifically relate to public relations, and where this practice may prosper in the future. |
| Keyword | public relations; visual imagery; visual persuasion; social networking; new media |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m2207 |
| Rights | Bazigos, Julie |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Bazigos-2719 |
| Archival file | uscthesesreloadpub_Volume51/etd-Bazigos-2719.pdf |
Description
| Title | Page 1 |
| Full text | THE POWER OF VISUAL IMAGERY AND ITS ROLE IN PUBLIC RELATIONS by Julie Bazigos _______________________________________________________________________ A Thesis Presented to the FACULTY OF THE GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2009 Copyright 2009 Julie Bazigos |
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