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YOUR PUBLIC IS ONLINE: PUBLIC RELATIONS IN AN ONLINE WORLD
by
Ann Maureen Murray
A Thesis Presented to the
FACULTY OF THE GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2009
Copyright 2009 Ann Murray
Object Description
| Title | Your public is online: public relations in an online world |
| Author | Murray, Ann Maureen |
| Author email | murraya@usc.edu; murray.undefined@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2009-04-03 |
| Date submitted | 2009 |
| Restricted until | Unrestricted |
| Date published | 2009-04-03 |
| Advisor (committee chair) | Floto, Jennifer |
| Advisor (committee member) |
Chinn, Dana Pryor, Larry |
| Abstract | The media environment is transitioning into a landscape where both online and traditional news and entertainment publications are equally important. Social networking sites and blogs are becoming increasingly salient in the pop culture environment and several new modes of online entertainment news dissemination are becoming mainstream. As a result, public relations practitioners must understand and learn to navigate this new environment to maximize strategic campaigns, to deal with crisis situations and to stay relevant and competent in the field. This paper seeks to guide the practitioner through the basics of blogging and social networking and to formulate a reference guide that practitioners can use to successfully undertake online public relations campaign. |
| Keyword | online PR; online publicity; digital PR; social media PR; social media marketing; strategic PR; YouTube; MySpace; Twitter; Facebook; social networking; blogs; blogging; blogger outreach |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m2051 |
| Rights | Murray, Ann Maureen |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Murray-2604 |
| Archival file | uscthesesreloadpub_Volume29/etd-Murray-2604.pdf |
Description
| Title | Page 1 |
| Full text | YOUR PUBLIC IS ONLINE: PUBLIC RELATIONS IN AN ONLINE WORLD by Ann Maureen Murray A Thesis Presented to the FACULTY OF THE GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2009 Copyright 2009 Ann Murray |
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