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THE GENE IS OUT OF THE BOTTLE: THE COMMUNICATION OF GENETIC
COMPLEXITY IN DIRECT-TO-CONSUMER GENETICS
by
Zoltan P. Majdik
______________________________________________________________________
A Dissertation Presented to the
FACULTY OF THE GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
DOCTOR OF PHILOSOPHY
(COMMUNICATION)
August 2008
Copyright 2008 Zoltan P. Majdik
Object Description
| Title | The gene is out of the bottle: the communication of genetic complexity in direct-to-consumer genetics |
| Author | Majdik, Zoltan P. |
| Author email | majdik@usc.edu |
| Degree | Doctor of Philosophy |
| Document type | Dissertation |
| Degree program | Communication |
| School | Annenberg School for Communication |
| Date defended/completed | 2008-06-13 |
| Date submitted | 2008 |
| Restricted until | Restricted until 25 July 2010. |
| Date published | 2010-07-25 |
| Advisor (committee chair) | Goodnight, G. Thomas |
| Advisor (committee member) |
Lake, Randall A. Eliasoph, Nina O'Leary, Stephen D. |
| Abstract | This dissertation interrogates norms of state-of-the-art communication for direct-to-consumer (DTC) genetic services. It finds that the introduction of DTC genetics disrupts settled norms of social practice. Analysis of texts designed to repair norms and situate genetic complexity in relation to existing medical and social practices discovers that the communicative conventions employed by the market, legislators, medical organizations, and public advocacy groups clash over how they vest agency in language. The clash between polysemous, contending institutional languages magnifies complexity and puts at risk the function of communication at the core of a rhetorical practice: the creation and maintenance of the communitas. Asking how emerging new biotechnological practices can be integrated into the social space, the dissertation extends inquiry into the recovery of human agency as critical to emerging new biotechnological practices and argues that norms for state-of-the-art communication for biotechnology must evolve from a sensibility toward language as rhetorical that assembles polysemous, contending institutional languages within a broad communicative context. |
| Keyword | biotechnology; practice; complexity; genetics; rhetoric |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Type | texts |
| Legacy record ID | usctheses-m1416 |
| Rights | Majdik, Zoltan P. |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Majdik-20080725 |
| Archival file | uscthesesreloadpub_Volume32/etd-Majdik-20080725.pdf |
Description
| Title | Page 1 |
| Full text | THE GENE IS OUT OF THE BOTTLE: THE COMMUNICATION OF GENETIC COMPLEXITY IN DIRECT-TO-CONSUMER GENETICS by Zoltan P. Majdik ______________________________________________________________________ A Dissertation Presented to the FACULTY OF THE GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree DOCTOR OF PHILOSOPHY (COMMUNICATION) August 2008 Copyright 2008 Zoltan P. Majdik |
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