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EXPERIMENTAL ANALYSIS OF THE INSTRUCTIONAL MATERIALS
IN BEHAVIORAL COLLEGE INSTRUCTION USING A
MARKETING MANAGEMENT COURSE
by
Jeffrey Charles Olsen
A Dissertation Presented to the
FACULTY OF THE SCHOOL OF EDUCATION
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
DOCTOR OF EDUCATION
September 1978
Copyright Jeffrey Charles Olsen 1978
Object Description
| Title | Experimental analysis of the instructional materials in behavioral college instruction using a marketing management course |
| Author | Olsen, Jeffrey Charles |
| Degree | Doctor of Education |
| Document type | Dissertation |
| Degree program | Education |
| School | School of Education |
| Date submitted | 1978 |
| Restricted until | Unrestricted |
| Date published | 1978-09-01 |
| Advisor (committee chair) | Allen, William H. |
| Advisor (committee member) |
Filep, Robert T. Pullias, Earl V. |
| Abstract | Little systematic application of the growing theory and strategies of evaluation to educational programs has been made in higher education. Universities offering courses that make extensive use of instructional materials could benefit from evaluation information. This is especially true where the materials are expensive to produce.; Courses offered through nontraditional learning institutions such as the University of Mid-America or the Open University are classified under the generic term "behavioral instruction in the college classroom." Traditional universities also offer such courses as alternatives to lectures.; There is sometimes provision for formative evaluation, but not for any ongoing procedure that would provide a continuing flow of information for course improvement through improved course design. In some educational programs in the United States that rely on federal grants, evaluation models have been useful in directing evaluation studies and providing information on program reform for decision makers at the federal and local levels.; There has been little evidence that any of these procedures, models, or paradigms that provide information for course revision have been applied to courses at the higher education level. In the case of self-managed instruction, the course evaluation becomes materials evaluation. With regular instruction in the college classroom, evaluation concentrates on the instructor. With self-managed instruction or behavioral instruction in the college classroom, where students learn through the use of instructional materials, the focus shifts from the professor to the materials. The evaluation of the course becomes the evaluation of the instructional materials.; Examples of self-managed instruction in higher education are courses offered at the Open University (OU) in England, at the University of Mid-America (UMA) in Lincoln, Nebraska, and at the University of Southern California (USC) in Los Angeles, California.; An evaluation model for behavioral instruction in the college classroom was selected for this study on the basis of a comparison of evaluation models and the evaluation practices at the OU, UMA, and USC. By applying this model to a course in marketing, the importance of the instructional design of the materials component was determined. |
| Keyword | course evaluation; course improvement; behavioral instruction; classroom; higher education; nontraditional learning; instructional materials |
| Geographic subject | educational facilities: Open University; educational facilities: University of Mid-America; educational facilities: University of Southern California |
| Coverage date | circa 1976 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Digitized by the University of Southern California |
| Type | texts |
| Legacy record ID | usctheses-m74 |
| Rights | Olsen, Jeffrey Charles |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Olsen-19780901 |
| Archival file | uscthesesreloadpub_Volume14/etd-Olsen-19780901.pdf |
Description
| Title | Page 1 |
| Full text | EXPERIMENTAL ANALYSIS OF THE INSTRUCTIONAL MATERIALS IN BEHAVIORAL COLLEGE INSTRUCTION USING A MARKETING MANAGEMENT COURSE by Jeffrey Charles Olsen A Dissertation Presented to the FACULTY OF THE SCHOOL OF EDUCATION UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree DOCTOR OF EDUCATION September 1978 Copyright Jeffrey Charles Olsen 1978 |
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