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FACEBOOK AND THE IDEAL SOCIAL MARKETPLACE:
A STUDY OF THE MARKETING BENEFITS OF SOCIAL MEDIA PRACTICES
by
Saffronia Renee Threatt
A Thesis Presented to the
FACULTY OF THE GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
August 2009
Copyright 2009 Saffronia Renee Threatt
Object Description
| Title | Facebook and the ideal social marketplace: a study of the marketing benefits of social media practices |
| Author | Threatt, Saffronia Renee |
| Author email | sthreatt@gmail.com; sthreatt@usc.edu |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2009-07-01 |
| Date submitted | 2009 |
| Restricted until | Unrestricted |
| Date published | 2009-08-01 |
| Advisor (committee chair) | Floto, Jennifer |
| Advisor (committee member) |
Le Veque, Matthew Swerling, Jerry |
| Abstract | This thesis was written with the intent of discovering future trends in new media and social networking. I have taken a personal interest in the developments of Web 2.0 platforms after noticing the impact they have made on society on a global scale as well as in my own daily life. The advances in this technology have altered the way individual users and organizations can communicate with each other.; In my opinion, this topic needed to be explored, especially with the state of the U.S. economy in 2009, to better assess how marketing and communication teams can connect with mass or niche audiences found in online environments. Through extensive research and analysis, I intended to find the ideal social media outlet where marketers can reach and influence targeted consumers. The results are not only necessary to enter into the digital environment but also to remain a part of the advancing society as a whole. |
| Keyword | Facebook; social media; digital media; web 2.0; marketing |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m2447 |
| Rights | Threatt, Saffronia Renee |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Threatt-2589 |
| Archival file | uscthesesreloadpub_Volume48/etd-Threatt-2589.pdf |
Description
| Title | Page 1 |
| Full text | FACEBOOK AND THE IDEAL SOCIAL MARKETPLACE: A STUDY OF THE MARKETING BENEFITS OF SOCIAL MEDIA PRACTICES by Saffronia Renee Threatt A Thesis Presented to the FACULTY OF THE GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) August 2009 Copyright 2009 Saffronia Renee Threatt |
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