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STRATEGIC COMMUNICATION IN THE FIGHT AGAINST HIV/AIDS IN THE
RUSSIAN FEDERATION
by
Biljana Ivatz Markova
A Thesis Presented to the
FACULTY OF THE GRADUTATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2007
Copyright 2007 Biljana Ivatz Markova
Object Description
| Title | Strategic communication in the fight against HIV/AIDS in the Russian Federation |
| Author | Markova, Biljana Ivatz |
| Author email | markova@usc.edu |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2007-02-14 |
| Date submitted | 2007 |
| Restricted until | Unrestricted |
| Date published | 2007-02-15 |
| Advisor (committee chair) | Swerling, Jerry |
| Advisor (committee member) |
Cruz, Tess Clarke, Peter |
| Abstract | The Russian Federation has one of the fastest growing HIV epidemics in the world today. The Russian government has so far not been able to effectively control what seems to be an overwhelming problem for a country struggling with many other issues besides AIDS. In order to prevent an HIV epidemic of catastrophic magnitude, the Russian Federation must employ immediate and coordinated national action incorporating all major institutions so as to create a socially, politically and economically favorable environment for HIV prevention. The problem of HIV/AIDS in the Russian Federation is critically analyzed, while the results of the analysis and extensive research are used to provide a strategic plan for health communication practitioners, organizations and government entities in the region. This strategic plan is developed with the purpose of offering an extensive overview and broad guidelines on how to manage the complex fight against HIV/AIDS in the Russian Federation. |
| Keyword | national response to HIV/AIDS; socioecological model for HIV prevention; HIV/AIDS in economic, social, political context; public relations strategic planning model; evidence-based intervention; HIV prevention; public health intervention |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Type | texts |
| Legacy record ID | usctheses-m258 |
| Rights | Markova, Biljana Ivatz |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Markova-20070215 |
| Archival file | uscthesesreloadpub_Volume29/etd-Markova-20070215.pdf |
Description
| Title | Page 1 |
| Full text | STRATEGIC COMMUNICATION IN THE FIGHT AGAINST HIV/AIDS IN THE RUSSIAN FEDERATION by Biljana Ivatz Markova A Thesis Presented to the FACULTY OF THE GRADUTATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2007 Copyright 2007 Biljana Ivatz Markova |
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