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INTERACTIVE VERSUS SELF EFFORT: UNTANGLING THE
COGNITIVE ELABORATION – LEARNING RELATIONSHIP
ON INTERNET DISCUSSION FORUMS
by
Shaosong Ou
A Dissertation Presented to the
FACULTY OF THE MARSHALL SCHOOL OF BUSINESS
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
DOCTOR OF PHILOSOPHY
(BUSINESS ADMINISTRATION)
May 2007
Copyright 2007 Shaosong Ou
Object Description
| Title | Interactive versus self effort: untangling the cognitive elaboration -- learning relationship on internet discussion forums |
| Author | Ou, Shaosong |
| Author email | sou@uamail.albany.edu |
| Degree | Doctor of Philosophy |
| Document type | Dissertation |
| Degree program | Business Administration |
| School | Marshall School of Business |
| Date defended/completed | 2006-08-31 |
| Date submitted | 2007 |
| Restricted until | Unrestricted |
| Date published | 2007-03-02 |
| Advisor (committee chair) | Majchrzak, Ann |
| Advisor (committee member) |
El Sawy, Omar James, Gareth Fulk, Janet |
| Abstract | Discussion forums on the Internet are becoming increasingly popular nowadays. Many have realized that these forums can create important business value by facilitating knowledge management and collaborative learning. However, successful learning does not always happen on these forums. Forum participants often experience various learning-related problems that lead to unsuccessful learning outcomes. Extant literature does not adequately address why and how learning occurs on the forums. This dissertation studies learning at the individual level on Internet discussion forums by focusing on a specific yet very important learning behavior, Cognitive Elaboration (CE).; Current CE literature generally regards Cognitive Elaboration as a highly interactive process. Most of it studies CE in a face-to-face context, an environment that only allows CEs to be interactively generated. Internet discussion forums, however, provide a very different learning platform that allows CEs to be generated both interactively and individually. This study distinguishes between two different types of CE on these forums, Interactive CE (ICE) and Self-generated CE (SCE), and argues that they interact to affect forum participant's learning experience. Data were collected from 145 discussion threads from a popular Chinese discussion forum on the Internet, using both survey and content analysis. The results provide support to the model, suggesting that the combination of both SCE and ICE creates the most favorable conditions for individual learning on Internet discussion forums. |
| Keyword | cognitive elaboration; learning; internet discussion forums |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Type | texts |
| Legacy record ID | usctheses-m250 |
| Contributing entity | University of Southern California |
| Rights | Ou, Shaosong |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Ou-20070302 |
| Archival file | uscthesesreloadpub_Volume26/etd-Ou-20070302.pdf |
Description
| Title | Page 1 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | INTERACTIVE VERSUS SELF EFFORT: UNTANGLING THE COGNITIVE ELABORATION – LEARNING RELATIONSHIP ON INTERNET DISCUSSION FORUMS by Shaosong Ou A Dissertation Presented to the FACULTY OF THE MARSHALL SCHOOL OF BUSINESS UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree DOCTOR OF PHILOSOPHY (BUSINESS ADMINISTRATION) May 2007 Copyright 2007 Shaosong Ou |
