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IMAGINED AUDIENCES: INTUITIVE AND TECHNICAL KNOWLEDGE IN
HOLLYWOOD
by
Stephen Zafirau
________________________________________________
A Dissertation Presented to the
FACULTY OF THE GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
DOCTOR OF PHILOSOPHY
(SOCIOLOGY)
May 2009
Copyright 2009 Stephen Zafirau
Object Description
| Title | Imagined audiences: intuitive and technical knowledge in Hollywood |
| Author | Zafirau, Stephen |
| Author email | szafirau@tulane.edu; zafirau@usc.edu |
| Degree | Doctor of Philosophy |
| Document type | Dissertation |
| Degree program | Sociology |
| School | College of Letters, Arts and Sciences |
| Date defended/completed | 2008-08-06 |
| Date submitted | 2009 |
| Restricted until | Unrestricted |
| Date published | 2009-01-24 |
| Advisor (committee chair) | Eliasoph, Nina |
| Advisor (committee member) |
Lichterman, Paul Clarke, Peter |
| Abstract | Many scholars of the mass media highlight how the production of popular culture in contemporary media industries powerfully involves notions of "the audience." That is, media producers draw upon collective assumptions surrounding who audiences are and what sorts of content they prefer as they go about making media content. This study proposes and develops an "evaluation in interaction" approach to examine how moviemakers socially construct American movie audiences within the context of their everyday work in the Hollywood film industry. Specifically, I show how moviemakers construct audiences using two institutionalized discourses of evaluation -- both "intuitive" and "technical" -- that are prevalent in the Hollywood film industry. This dissertation uses archival data to document the emergence and institutionalization of both intuitive and technical discourses of audience appeal over the latter half of the twentieth century. Then, drawing on organizational ethnographies of both a Hollywood talent firm and an audience research firm, as well as interview data with film industry professionals, I show how intuitive and technical discourses of audience appeal are reproduced within everyday work settings of the Hollywood film industry. Centrally, I argue that both intuitive and technical discourses about American motion picture audiences are embedded within the particular organizational conditions in which they are reproduced. |
| Keyword | Hollywood; evaluation in organizations; social construction of knowledge; media audiences; cultural production |
| Geographic subject (city or populated place) | Hollywood |
| Geographic subject (country) | USA |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m1955 |
| Rights | Zafirau, Stephen |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Zafirau-2570 |
| Archival file | uscthesesreloadpub_Volume29/etd-Zafirau-2570.pdf |
Description
| Title | Page 1 |
| Full text | IMAGINED AUDIENCES: INTUITIVE AND TECHNICAL KNOWLEDGE IN HOLLYWOOD by Stephen Zafirau ________________________________________________ A Dissertation Presented to the FACULTY OF THE GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree DOCTOR OF PHILOSOPHY (SOCIOLOGY) May 2009 Copyright 2009 Stephen Zafirau |
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