Daily Ip Trojan
University of Southern California
Volume LXVII, No. 51	'"os Angeles. California	Wednesday, December 4, 1974
Students propose alternative radio
GRAHAM STEENHOVEN
For years communist China was totally off-limits to Ameri- .-cans, but thanks to Graham Steenhoven and a United States table tennis team's visit a few years back, the road to that Asian nation is now a little easier to travel.
Steenhoven. former president of the United States Table Tennis Association, spoke Tuesday at the Student Activities Center on how an American table tennis team on which he played became the first United States citizens invited to the People's Republic of China.
Steenhoven said the team was first invited by the Chinese at the world championship matches at Nagoya. Japan in April. 1971.
"We were a trial balloon to see how other countries would accept this first contact.” Steenhoven said.
He explained that there were only a few days to arrange forthe team's plans. He had notified the
U.S. Embassy that he was accepting the invitation and was told simply to go ahead. So the team left Japan for Peking.
Steenhoven and the team were received on arrival by Premier Cho-En Lai and escorted on a tour to the Great Wall of China and the Palace ofthe Empress.
In Peking the team played against the Chinese national team in the People's Hall before 18.000 spectators.
While in China. Steenhoven worked behind the scenes to convince Cho-En Lai to send the Chinese team to the United States.
Steenhoven said. "On the second day of our visit. I told the heads of our team that there was not much point in our coming to China unless China's players paid a visit to the United Mates.”
At a dinner for the teams Cho-En Lai was asked again, and he replied that it would be up to Steenhoven.
'Continued on page 3)
station to KUSC
BY NANCY SHINABARGAR
Staff Writer
An alternative radio station to KUSC-FM is being proposed by broadcast reporting students in the School of Journalism.
The station. KSCR-FM, would have a free-flowing radio format which would include contemporary music, satire, radio drama, sports and documentary programs broadcast to students on the main campus and on the Row. The station would broadcast from 6:30 a.m. to 10 p.m. daily.
Feb. 1 is the tentative starting date for KSCR operations. Edward W. Borgers, professor of telecommunications, is the faculty advisor. The station and all programs carried by the station will be student produced, said Cece Hugo, KSCR advertising director and a senior in journalism.
“The underlying themes are that the station will be practical on-the-air experience for students, and that it will provide a meaningful media for students on campus,” Hugo said.
Futile attempts
“In the past, students have had several programs they would have liked to produce. We found it was futile to try to get them on KUSC,” she said.
The format of KUSC, a classical FM station, wasn't suited to providing students with an outlet for creative productions. Hugo said.
“KUSC caters to the alumni. It does very well in the competitive commercial market of Los Angeles. But to keep it competitive the university has to keep the format the same,” she said.
Joe Saltzman. director of the Broadcast Journalism Sequence in the School of Journalism, was enthusiastic about the station.
"We're encouraging students to be creative and experimental. This is a workshop and a lab for
students to create new radio concepts.” he said.
The station would provide practical experience for broadcast journalism majors in the same way the Daily Trojan is on-the-job experience for print journalism majors and the Student News Bureau is the lab for the public relations majors, Saltzman said.
Student recruiting
Although journalism majors will run the station, students with any major will be recruited to work at the station, said Bob Moore, station supervisor and a junior in telecommunications.
A meeting for students interested in working on KSCR will be held in Allan Hancock
Foundation 231 at noon on Thursday.
Business majors will be encouraged to sell ads on a commission basis for the station and to help plan an advertising campaign. Music majors will be asked to help write the promotional and station identification jingles. Drama students will have the opportunity to air original plays and act in radio show revivals. Sports presentations, including Trojan baseball games and minor university sports, will be carried live by the station. Moore said.
KSCR will have a versatile entertainment format to achieve what Moore calls free flowing
radio. _
Comedy spots
Comedy will be an important part of the station program. A two- or three-minute satirical blurb on problems affecting university students will be aired each day. Another satirical piece on the day's news will be follow the end of each newscast.
A weekly radio documentary program on campus, city, national and international news will be presented on Sunday evenings. „	..
(Continued on page o)
Assistant
to VP dies
MOVIE OF THE WEEK—An ABC crew was on campus Tuesday to film a made-for-TV movie, All Together. The film is directed by a USC graduate, Randal Kleiser, and
will star Dori Brenner and John Rubenstein, Arthur Rubenstein's son. The movie will be shown as one of ABC's Movie of the Week series. DT photo by Mike Ito.
PROGRAM MAY BE CUT
Discount flights in peril
BY MARK PATTON
Assistant Editorial Director
Efforts are being made by both students and faculty to block a Civil Aeronautics Board move to eliminate a low-cost charter flight program.
Affinity charter flights, a program which is utilized by many organizations including the university’s Student Travel Bureau, could be disallowed by a CAB directive as early as March 31.
The Student Travel Bureau has issued a protest, and Gunner Huettich, an assistant professor of German, circulated a petition against it on campus Tuesday.
Abraham A. von Kempen. director ofthe Student Travel Bureau, said that USC would be forced to use a program called Tour Group Charter. Wrhile 90^ of all air travel is done through affinity charter flights, only 1% is done through Tour Group Charter, von Kempen said.
"One reason for this is that the group has to book a flight with them 90 days in advance," von Kempen said. “They are thinking of bringing that down to 60 days. But I don’t know of too many students who plan a trip that far ahead of time.”
Von Kempen also said that switching from affinity charter flights to the other program would mean a substantial increase in costs to USC students, faculty and employees.
“First of all, a group has to put down a $100,000 bond for each flight with Tour Group Charter.” he said. “Since we cannot put up that kind of money we would have to go to an agent to get a flight booked.
“The agent would then go to a consolidator, who would put up the money. With all these middle men. the cost ofthe flight will increase substantially.
“With the affinity program, we deal directly with the airline.”
Von Kempen sent a memorandum to university administrators which asked them to write to the CAB against its proposal to eliminate the affinity charter flight program.
The Civil Aeronautics Board will not receive all comments regarding its proposal until today. It will then consider the arguments and make a final decision.
The board wants to eliminate the affinity Charter flight program because it believes that many groups are being created for the sole purpose of utilizing the program's privileges.
(An affinity group, as defined by the CAB. is a social, fraternal, religious, trade, labor, professional, student, ethnic or other type of group, which . has not been created forthe sole purpose oftravel).
“Actually, there was even a group of people
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Speaker recalls table tennis trip to China
Ruth Wood Norton, an administrative assistant in the Office of Student Affairs, died Saturday in Los Angeles after a long illness.
Miss Norton, known to her friends as “Woody.” came to the university in 1961 and served as a special assistant to three university vice-presidents; Mulvey White, Paul Bloland and James R. Appleton. She was particularly involved in coordinating the Trustee Scholar program.
Miss Norton, a native of Wellesley. Mass.. graduated from Wheaton College with a bachelor's degree in mathematics. She worked at Harvard University from 1937 to 1961.
She is survived by two cousins. Mrs. Thomas Kelly of Aptos and Walter Wood of Lynwood.
At her specific request, there will be no memorial service. Gifts in her memory may be made to the university.