Daily ftp Trojan
University of Southern California
Vol. LXVII, No. 15	Los Angeles, California	Friday, October 4, 1974
REGULATIONS COMPLIED WITH
MEMORY MARVEL SPEAKS—Jerry Lucas, ex-basketball star, memory expert and author of the best-seller, The Memory Book, gave a memory demonstration at noon in Bovard Auditorium Thursday. DT . photo by Mike Sedano.
Memory pro recites magazine’s contents
HEW Fund cuts avoided
Hawaii... a “Discover America’ on Monday’s KNX-CBS ad. . . a ‘Runs leaner, runs cleaner’ slogan is at the bottom of that one, with a couple leaning against a car with license plate number 373 QVB,” he answered.
Lucas, a former member ofthe New York Knicks basketball team, is a memory expert.
“Nobody has a bad memory,” he said.
“But most people do have untrained memories. You can remember anything you see, learn or hear if you know how.”
Lucas, author of the current best-seller, The Memory Book, has known how for most of his life. Now he shows other people how.
“I’ve taught thousands of people my techniques with a money-back guarantee. So far, no one has cashed-in on it,” he said.
The ex-basketball star teaches memory courses in schools in Westwood and the San Fernando Valley.
He charges most of his students $250 for eight weeks of classes. Thursday, however, he instructed a filled auditorium free of charge.
"The trick is observation and association.” he said. ' Most people walk down the street and don’t even know what they see.
“You have to learn to perceive things and then consciously associate them by utilizing special key word memory' links.
“Everyone knows what shape Italy is by comparing it with a boot. That's an easy conscious association. You can use the same premise on studies, names, faces, anything.
“Through association you turn the intangible into the tangible, and a conglomeration of sounds
(Continued on page 9)
HEW auditors before the university had the opportunity to work out the problems of the system, said William Mann, research staff member.
The immediate threat was for HEWT to cancel $100,000 per week in cancer project salary vouchers.
“Even if it’s only $100,000 a week, the work was going on. You can't all of a sudden not pay them (the researchers) because HEW doesn’t send the checks,” McCartney said.
“There could be other implications, too. They could publicize this and try to pursuade other agencies not to give us grants,” Mann said.
“There’s no telling what kind of long-term blacklisting among agencies could take place when they were awarding grants,” he said.
“When we’re talking about $35 million to $40 million in government contracts, we’re not going to argue the point,” he said.
Guidelines for the certification of professors’ salaries have been disputed in the past by the government and universities.
“The government itself hasn’t come out with any national standards on what an acceptable certification system is,” McCartney said.
A time-card reporting system, suggested by the government in the past, was strongly resented by the American Association of University Professors.
“It’s an impractical system in regard to the work of professors. How can you separate exactly the number of hours a professor spends on research and the number he works with graduate students on ideas related to that research,” McCartney said.
The salary certification is based on the credibility of the professor. The new system used by HEW is still based on that credibility,” Mann said.
“The salary is probably the dominant part and probably the hardest part to verify,” Mann said.
“The average university professor puts in more hours on his project than he charged the government for,” he said.
BY NANCY SHINABARGAR
Staff Writer
The university was in danger of losing one of the largest cancer research contracts in the United States when auditors from the Department of Health, Education and Welfare checked over USC’s salary, accounting system.
HEW auditors notified the university in February about changes in the salary accountability of professors involved in government-funded research projects. HEWT was asking for a monthly review of the government-supported salaries of these professors instead of the 9-month to yearly review previously used.
A local HEWr office notified the university Thursday that the administration’s new efforts had complied with the government’s interpretation of salary-certification regulations. No further action will be taken by HEW to deprive USC of government contracts.
The National Cancer Institute research project, headed by Dr. Murray Gardner at the Medical Campus, has received more than $10 million in federal government funds since 1968.
The center made one major
breakthrough in cancer research when a cancer-causing virus in cats and mice was isolated. The research has moved into studying cancer-causing cells in human tissues.
The annual $2-million cancer contract came before the federal government for continuation in August.
About Aug. 1 the government sent auditors from HEW to check over the university’s certification-of-salary program. Several other universities in the United States were also being scrutinized by HEW.
“The key problem in interpretation of regulations was specifically over the regulation re-portingofprofessorial salaries,” said Clark A. McCartney, director of contracts and grants. “It was an after-the-fact system.”
HEWT was questioning the way professors budgeted time spent on federally-funded research projects and university-funded teaching time. Checks were made at the beginning of the academic year. No checks were made on how the time was spent unless the division of time between teaching and research changed during the year.
The decision on continuation of the cancer contract brought in
1,100-car parking structure planned
BY JOCELYN WARFIELD
On his way to the university Thursday, Jerry Lucas was reading the current issue of Time magazine. An hour later, he was in Bovard Auditorium reciting the magazine’s contents page by page.
“Mr. Lucas,1’ a voice in the back beckoned. “What’s on page 33?”
“That page is part of a three page ad series for the new Lincoln Monarch, which costs less than $4,200,” Lucas replied.
Spectator curiosity turned to stunned amazement, as questions were volleyed at the 6’8” speaker from every corner ofthe auditorium:
“What’s on page 80, Mr. Lucas?” the audience asked. “On page 11? Page 29? Page . . .”
“A guy in a cowboy hat in
Mall can’t cope with extra soap
The construction of a new 1,100-car parking structure, which will be located on the western side of campus, has been approved by the Campus Planning Commission.
The proposed location is just south ofthe David X. Marks Tennis Stadium, between 36th Place and 36th St., on Vermont Avenue, where parking lot S is now located.
At its Sept. 19 meeting, the commission authorized the university administration to begin preparing general specifications for the structure. Construction plans must now be approved by the Board ofTrustees.
Construction may begin by the summer of 1975. and the structure could possibly be ready for use by the fall ofl976,said Paula
I.	Neve, director of administrative controls.
Neve said the Office of Architectural Services will prepare the general specifications which will probably be similar to those of the parking structure on West 35th Street.
The office will then invite designers and builders to submit plans according to the specifications and the cost per car.
The Los Angeles City Department of Building and Safety requires that the university provide ample parking spaces for all buildings, Neve said.
Neve said that the Board of Trustees has recognized the need for more parking spaces and that the parking structure is a part of the master plan.
The only possible delays might occur when acquiring bids or during construction, she said.
The structure will provide
only 600 additional spaces for parking on campus because several university buildings are planned to be built on what are now parking areas.
When construction of the structure begins, the spaces on lots will be lost for that time, but Neve said the university is prepared to temporarily use Coliseum parking.
She said if a study being conducted by John Lechner, director of Campus Security and Parking Operations, shows a need for additional parking this semester, the temporary Coliseum space may be in use soon.
Pranksters filled the fountain on the University Mall with soap Wednesday night, and when it was turned on at 8 a.m. Thursday, bubbles were spewed over the top and onto the base of the fountain.
“Just when I turned on the main fountain. I saw this big pile of soap at the top. but it was too late. It just kept coming out.'' said Willie Jaggers, an employee ofthe GTS Construction Co.. which built the mall.
“I think it looks better this way,” he said.