Daily Ǥ Trojan
Vol. LXVI, No. 113
University of Southern California
Los Angeles, California
Thursday, April 25, 1974
University will seek increase in private gifts
BY ALIX RILEY
Staff Writer
A fund-raising prograjji that is still in the planning stages will dramatically increase the amount of gifts from private sources, Roger F. Olson, executive director of development and university affairs, said Wednesday.
Academic planners are putting the finishing touches on the plan, which is expected to earn $250 to $265 million overall.
It is hoped that commitments for donations will be made in the next four to seven years to coincide with the university’s centennial in 1980.
Committees organized
The university is in the early stages of organizing committees to solicit funds outside the university. Some discussions of funding are already under way.
The plan is designed to ensure the stability of the university’s financial picture.
“With this plan, the picture will remain stable, and of course, we’re hoping that it will improve,” Olson said.
The plan will be completed soon, but it will not be published for some time.
Olson said there will be a period of 12 to 18 months after the plan is finished when it will not technically be made public. During this time, the trustees, major donors and close friends will work to raise money.
“There’s a better bandwagon effect if you get the family in first,” he said.
After this period, the university will anounce its goal and the percentage of that goal already received.
May keep tuition down
Olson said the increased funding may help to keep tuition costs down, but he added, “It’s hard to predict in an economy where we don’t know what inflation’s going to do.
“I don’t think we’ll ever see a tuition cut but the money could help it from making these big jumps.”
Funds are raised through direct mail solicitation of alumni and friends, and through the
support groups (associates, groups that support individual schools and departments and athletic support groups).
The balance is obtained through individually tailored proposals to corporations, private institutions and individuals.
The actual solicitation is done by teams of administrators, trustees and other officials.
Must develop prospects
“It’s a question of developing prospects,” Olson said. “It involves much research and conversation. There needs to be an understanding of interest patterns and giving ability.
“You need to get the person meaningfully built in to USC—not just tacked on.”
Olson said donors often contribute money as an investment that will serve their own interests.
“An individual’s interest in USC has to be developed, nurtured, cared for,” he said.
“We depend very sorely on our friends—whether they give large or small amounts. The $10 donor is altogether as important as the million-dollar donor.”
The university has predicted it will take in approximately $17.5 million for the fiscal year
1973-74. As of March, just over $12 million had been collected.
$18.8 million in gifts
As a comparison, last year’s gifts totaled $18.8 million, exceeding that year’s projection by $3 million.
Olson said that although the recent increase in gifts has been slight, the number of donors has increased significantly.
He said more people are taking an interest in the university, but they are unable to give large amounts of money because ofthe unstable economic situation.
“A soft economy won’t make a donor go away; it’ll make him give less,” said Olson. “I don’t consider it money lost; I consider it money postponed.”
Olson predicts a large jump in university income will occur when the centennial plan is revealed.
LIBERTARIANS—Mike Morrison, campaign manager for a libertarian candidate, and Jean Berkman, chairman of the California Libertarian Alliance, spoke yes-
terday, the third and final day of a series of libertarian lectures. DT photos by Gehrig Ikeda. (See story on page 6.)
Telecom students may protest possible merger of department
BY MIKE MEYER
Negative student reaction to the possible merger of the Department of Telecommunications with the School of Journalism may result in some type of formal protest, several telecommunications students said Wednesday.
Scott Reneau, a senior in telecommunications, said a meeting is tentatively set for Monday to allow the students involved to express feelings on the situation and make recommendations for some type of student action.
“We’re hoping to draw up a list of proposals and alternatives to present to the appropriate deans, and we plan to select two student spokesmen to represent us in our dealings with them,”
Reneau said.
He said the students are upset not only by the fact that the department may be merged, but also by the decision-making process of the administration.
“The students want to make the administration aware that a unilateral decision cannot be operative in this case,” said Reneau.
“This decision directly affects each student in the department. These are people who have made an academic and financial commitment to the telecommunications departmentof USC. and there was no consultation with them at all.”
Reneau said that if the administration would consider the views of the students, they might
Fraternity steals, returns lumber from campus site
Lumber from a campus construction site was stolen and returned by members of the Delta Tau Delta fraternity Wednesday.
The lumber was taken from the Fellows Construction Company,which is presently building the Performing Arts Complex at 34th Street and Hoover Boulevard.
Michael Lawler, a member of the fraternity and chairman for the Mardi Gras fair to be held Saturday, said that they stole the wood tor construction of booths
Retirement age rule is upheld
In March the Daily Trojan received a letter from Thomas E. Kinsman, a 76-year-old employee of the medical bookstore. He had just received notice that June 30 would be his last day at work. He was being forced to retire.
Kinsman claimed that he had never missed a day of work in his life and always worked eight hours a day even though he was only paid for seven-and-a-half.
He said he felt employment should be based on qualifications and performance rather than on age.
Anthony Lazzaro,vice-president of business affairs, said that the tighter financial circumstances the university now faces had prompted the sudden enforcement of the retirement rules.
Kinsman’s supervisor, Robert Hiatt, director of the
bookstore, recently said he was just following university policy in retiring Kinsman. The university doesn't seem to be weakening in its stand on the retirement age.
“I believe in the university policy and as long as I am employed by the university I will follow that policy. I have a job to do also. I can’t make exceptions in individual cases." Hiatt said. “Kinsman retired before and came back because he was bored. He’s 76 years old. We have to be concerned with getting the job done efficiently. Kinsman will have to be let go.”
for the festival.
The lumber was returned by the fraternity to the superinten-dant of the construction company, Karl Noby.
Noby accepted the wood with an apology from the fraternity and did not notify the Los Angeles Police Department about the offense.
John Lechner, director of campus security and parking operations, said that although the crime was a felony, the construction company chose not to involve the police department.
Elgie Johnson, a parking attendant, reported that he saw a truck of lumber with several males on top of it leave the campus by way of Jefferson Boulevard and then proceed on Hoover Boulevard in the direction of the Row early Wednesday morning.
He then notified a security officer, Mel Clark, who found the wood at the Delta Tau Delta fraternity house. Robert Man-nes, dean of student life, was contacted immediately about the incident.
Mannes is now in charge ofthe matter. The president of the fraternity. Jamie Sheppardson. and Lawler will appear before the university’s judicial board on Tuesday.
discover a valuable source of new ideas.
Kevin Powers, a junior in telecommunications, said it would be a disgrace for a school like USC to be without a telecommunications department, since it is located in an area where the television media is so dominant.
“This city is the telecommunications center of the country, and one of the biggest in the world. There’s no way this school should merge the department,” he said.
Powers said telecommunications has great potential as a field by itself, and it should remain as a separate department so it can grow on its own.
He said he went to Fordham University in New York, but transferred here two months ago because telecommunications, journalism and cinema were separate departments.
“At Fordham they only had one major, called communications. which combined all three areas. They didn’t concentrate specifically on telecommunications there, but lumped all three areas together, so I came to USC.
“If the telecommunications department is merged, I feel it’s going to have a very strong broadcast journalism orientation. I think the merger is just an easy way of phasing out telecommunications,” Power said.
He felt it would be impossible for the department to continue under the present circumstances. There are presently only two full-time professors, and the deaprtment has been without a chairman since last Thursday.
James A. Brown, interim chairman of the department, resigned April 18, and said the university has no plans to replace him.
Both Brown and Donald J. Lewis, dean of social sciences and communications, feel there is a strong possibility that the Department of Telecommunications will merge with the School of Journalism, but no official action will be taken until the administration accepts the proposal.
They speculated that telecommunications would become a sequence similar to the public relations sequence if it does merge with the School of Journalism.	(Continued on page 2'j