Vol. LXXXIX
Los Angeles, California, Friday, October 3, 1980
Number 14
UNIVERSITY CELEBRATES 100TH BIRTHDAY
EL CENTRO ASKS FOR MORE MINORITY TRUSTEES
PROPOSAL TO BE STUDIED BY BOARD
BY CLIFF TAN
El Centro Chicano, the support service j for Chicano students at the university, has submitted a proposal to the Universi- ' ty-Neighborhood Relations Commission calling for the creation of black and Chi- j cano memberships on the Board of Trustees.
The proposal will be discussed at the next meeting of the Environmental and I External Affairs Committee, the parent j body of the commission, on Oct. 8.
Abel Amaya and Jaime Cruz, director j and assistant director of El Centro, urged the commission in a memo to restore the j university’s credibility with the black j and Chicano communities by placing minorities on the board.
If the board had minority representation, it could be aware of minority opinions and could respond to minority concerns faster, Cruz said in an interview.
For example, he said, minority repre- j sentatives may influence the board and j keep minority residents around the univ- ! ersity from being displaced by a proposed technology park. That park would contain commercial and industrial establish- | ment* in a 500-acre site near campus.
Cruz said the proposal for minority re-! presentation is still in its developmental stages, and much depends on discussions at the committee meeting.
Robert Biller, chairman of the commis- j sion. said he is looking forward to dis-1 cuwing the proposal.
If the proposal is adopted, Cruz said, he hopes the committee will recommend a list of prospective minority board mem- j berg to the board for consideration. The board selects and approves its own members	•
DIRECTOR OF PROGRAM NAMED
FOUNDATIONS RELATIONS
Preston L. Dent, former associate dean of the College of Letters, Arts and Sciences and of curriculum and instruction, has been appointed director of Foundation Relations, a new program of University Affairs.
Dent's primary responsibility will be to assist the university in determining what programs major charitable foundations— such as the Carnegie, Sloan, Ford, Rockefeller. Kellogg and Lilly foundations — are interested in funding.
Dent will review current information about foundations and then make on-site inspections of these foundations. During his visit, he plans to meet with their staffs and executive officers.
"I don’t intend to sit on campus and wait for them," Dent said.
After the inspections, Dent will distribute the collected data to the faculty, he said. Dent will inform the faculty through departmental presentations, mailings and individual and group meetings with deans.
He will assist the faculty in presenting proposals and preparing faculty-staff , teams for foundation visits.
"This is a new office and function of University Affairs which I hope will make a major thrust for the university in successful impacting on major fund-ing,” Dent said. "Therefore, the number of research and program proposals by foundations will be increased significant- j iy. The total ai.iouni of resourced and monies generated should be higher.”
The university has not been very successful in the past at raising funds from prospective foundations. Rather, raising funds from private and federal sources were areas in which the university was successful.
TUTOR PROGRAM LOSES FUND SOURCE
The Joint Educational Project lost a source of funding due to Proposition 13. the controversial tax initiative passed two years ago.
However, the loss of $13,000 normallv contributed by the Los Angeles Unified School District will not seriously alter the program "Proposition 13 has hurt the school district which was helping us carry out research but has now been forced to cut back,” said Richard Cone, director of the program.
WILL LOOK INTO FOUNDATION FUNDING
The money lost will not affect the number of students who can participate in the program," he said. "It will result in a slight cutback in research and other asr»ec*s r>r the program "We should be able to replace the money involved ourselves. Our program is alive and doing well.”
The program runs on an overall budget of $200,000. It offers students an opportunity to teach in community schools. The experience gives participants a better understanding of the different cut-
UNIVERSITY INFLUENCED BY NATIONAL TRENDS
Elections, Riots, Wars Alter Some Time-Honored Trojan Traditions
BY STEPHANIE CHAVEZ ASSISTANT FEATURE EDITOR
The symbolism behind the familiar j saying "no man is an island unto himself’ can be applied to the university throughout its 100-year history. The j university has not been an institution unto itself.
The university’s heritage can be traced through the contributions of its presidents, alumni, students and athletes. But like a child who is influenced by his environment, the university is not immune to the climate of national, social and economic trends
How have major national events affect- j ed the university? How did it respond to to World Wars, presidential elections, and race riots? How has it conformed to ; American sentiments throughout the j decades7
In the beginning there was tradition At the turn of the century, while the nation was becoming established as a world power dunng its progressive era and in- ' dustrial revolution, the university was ; establishing firm ritual* of tradition.
In 1912, it was announced in the Daily | Southern Californian that "customs and traditions should be observed" and that new students should not overstep their bounds It warned students that college men do not swear and all students must stand while singing the Alma Mater.
'Teddy Roosevelt Gets A Big Ovation At The Shrine ” was the headline that ran the same year. The article stated that 10,000 people were intent on hearing the great progressive leader and that Mr. Roosevelt appealed to the people to support him in his campaign for political righteousness
Athletic tradition also took root in the early decades Fred Kelly the university’s first Olympic champion was hailed by students with campus celebrations and parades A special news-feature expressed a coed's view of the athletic celebration in 1912 ’’If a girl has ever longed to be a hoy, there must have been many a girl at yesterday’s celebration longing to have the
man's priveledge to go out in the world and do things. A celebration like this makes a girl want to do something active and big for her alma mater — something big like the things the football men do,” said the coed.
Women, however, were important campus news. Along with sports events and spirit rallies, wedding announcements were also front-page material.
In the pre-World War I period, a practical course in the study of the automobile was offered to students. University authorities recognized the fact that "every college man and woman should have some working knowledge of a machine that has entered every field of business.”
In 1912, round trip train tickets to the Stanford Football game were advertized for $18.70 and the University Prohibition League was studying the evils of liquor. "Where there is liquor, there is no Manhood," said one university speaker
While the world was concerned with war in 1914, the university was concerned with athletic reform. A professor pleaded in chapel meeting to "First be a Gentleman and then a Sportsman.”
The professor said, "It is a nearly universal fact that colleges have adoped the motto of the business world, which is 'Get There By Hook or Crook,'. . Follow the game legitimately but do not use methods unbecoming a lady or gentleman in a game of checkers. Better the whole team go to pieces than to win other than by a high standard The chief fault iies with the student body that approves of the dictum, 'Win at Any Cost.’ ”J
In the fall semester of 1917, a course j in military training was offered at the unversity through the government. Enrollment in the course was low A speaker representing the military "censured men severely for their lack of patriotism. He cited much history in his contention ' that a poorly trained military presents a real national danger "
In 1917, the debate squad chose the topic of National Defense and President George Bovard told the newly organized Practical Patriot League. "I’m ready to go to war if ne^d be.”
On March 30, 1917, students received message from officials that "All who an swer the call to arms in case America is involved in war with Germany will be given credit for work done up to the date of withdrawal from classes.”
On April 6, 1917, the United States was formally involved in World War 1 ]
and the university mobilized itself to- j wards the war effort.
The War Edition of Daily Southern | Californian came out on April 12, 1917 ; to address university policy during the war. Semesters were shortened. The university band joined division nine of; the Navy. Every male student was re- i quired to go through military drills. } President Bovard said "universities will j be turned practically into armed camps," ! upon return from the Council of National j
Continued On Page Two
j tures in the community.
"It is also beneficial because the pro-| gram gives the participant academic I credit along with a fun and rewarding experience,” said one stinlen! who has : participated in the program
The university has a partnership with I six elementary schools, one junior high | school and one senior high school in the j immediate vicinity of the university. The schools have a high percentage of hispan-ic and black students.
Twenty-five university departments, j including anthropology, geology, political I science and Spanish, participate in the j program.
Pre-professional students also work 1 with JEP Pre-law, pre-medicine and pre-i business students get an opportunity to ! teach health and consumer law.
One important aspect of the project is | the pals program, a one-on-one teaching project for children who need special attention.
Some students work as tutors, assistant teachers and teachers for mini-cours-es. Mini-course teachers work one hour a week while volunteers in other roles donate one and a half hours weekly.
The project gave out 26 recommendations for dental school last year. "Since it is a competitive world, the experience might offer students a better chance to enter graduate school while providing cross-cultural expenence," Cone said.
SUPER WEEKEND CALENDAR
TODAY:
Benefit Recital: Soprano Marilyn Horne performs in Bovard Auditorium, 8 p.m. (743-7111)
SATURDAY — Homecoming Day:
Centennial Picnic: All-university picnic in Alumni Park, 10 a.m. to 1 p.m.
Parade: The Homecoming Parade starts at noon.
Buffet: The Faculty Wives Club hosts a social hour at 10 a.m. and a buffet following the parade at the Annenberg Center. (935-4041)
SUNDAY — Showcase USC:
Welcoming Ceremonies: University president, James H. Zumberge, welcomes visitors to SHOWCASE USC — an all-university open house — at 9 a.m. in Bovard Auditorium. Free. (743-2983)
Faculty Showcase: University faculty
members discuss current and controversial issues of today. See separate listings for various showcases. Free. (743-2983)
Bing Showcase: Topics are "Mysterious Bali — Unique Centennial Rites,” 1 p.m.; "Los Angeles — Historical Highlights,” 2 p.m.; "Is It Always Right to be Right,” 3 p.m.
Edison Showcase: "Your Future — The Year 2000,” Edison Auditorium, 1 p.m.
Student Film Festival: Films front the Cinema/Television Division, Norris Cinema Theatre, 1 to 4 p.m.
Guitar Recital: The Romeros present an all-concerto program. Bovard Auditorium, 7 p.m. (743-7111)
MONDAY:
Faculty Convocation: The university honors faculty contributions and outstanding emeriti professors. President Zumberge will speak. Bovard Auditorium, 12 to 1:30 p.m. Classes scheduled at that time are cancelled.
CHAIRMAN OF BOARD LOOKING FORWARD
Chairman Speaks About Importance of "Broad Educational Base”
ONE OF WORLD’S TOP CORPORATE LEADERS
Carl Hartnack has been Active as a University Trustee Since 1975
BY JIM GRANT
FEATURE EDrrOR
o
Corporations and the executives who head them are viewed by many today as callous villians taking advantage of an unsuspecting society. Consequently, it is refreshing when one of the world’s top corporate leaders speaks with humility and concern about "social responsiveness” and the importance of a "broad educational base.” Carl Hartnack, chairman of the board of Security Pacific Bank and the university’s new chairman of the Board ot Trustees, is a man who does just that.
Last Wednesday. Hartnack presided over the board for the first time. A well-known civic leader in Los Angeles, Hartnack succeeds J. Robert Fluor, who served a* chairman of the board for eight years. Hartnack has been active as a university trustee since 1975 and last spring chaired the trustee’s presidential committee that selected President Zumberge.
'My primary duties as chairman of the Board of Trustees are to set broad policies looking after the financial health of the university creating an environment where we can produce the best job possible,” Hartnack said.
Hartnack and Zumberge had several meetings in which they discussed their respective roles and set priorities for the new administration.
"Setting the priorities were pretty fundamental,” Hartnack said.
"There were no violent changes that came out of my understanding with President Zumberge. The first thing that was decided was that his (Zumberge’s) primary role is to run the university,” Hartnack said.
"Something we both agreed on was that there was to be only one spokesman for the university — the president," Hartnack said.
Hartnack takes a no-nonsense approach to fund-raising. "Get the money” is the motto Hartnack employs in his fund-raising activities as chairman of the Toward’* Century 11 Naiion.il Leadership Girts Committee. He ha* addressed himself primarily to corporate giving, an area he terms "promising today.”
"The tendency of national corporate giving has increased drastically during my lifetime. I have found that corporations have become more responsive to the community as far as its interest in social change. It is now fairly common to put something back into society whether it be in the social area or another realm,” Hartnack said.
"Ultimately, my job as national director of the (Towards Century II) campaign is to make people aware of the opportunities open to them as far as educational support is concerned and then make a case for their respective points of interest." Hartnack said.
"After we address the corporate community we next address what we call 'high net worth individuals.’ These are people who for whatever reason have become weathlv but retain a deep commitment to education. I work through personal contacts informing these people about the opportunities the university has to offer and the support it requires,” Hartnack said.
A football player at Belmont High in Los Angeles, Hartnack almost became a Trojan then. ”1 applied to the USC School of Engineering, was accepted and was offered an academic, not an athletic scholarship. But the Depression and family financial necessities intervened and I had to forfeit the scholarship.” Hartnack said.
A football lover, Hartnack believes that the popularity and resulting spirit university football games provide are important unifying factors to the college.
"There are many ways to try to induce alumni and friends to come back to the university. You can throw a party or organize a brunch. But at ’SC football games, a 90-year-old man and a university freshman can have a common point of interest sharing the same experience” Hartnack said.
Hartnack. a native of Los Angeles, entered the banking profession in 1934 when he joined the Los Angeles-based Security Pacific National Bank. He worked his way up the executive ladder holding diverse managerial and administrative posts. Hartnack became president of the bank in 1969 and was elected chairman of the board in 1978.
Hartnack finds "great fulfillment” in teaching and advising students in their endeavors. "There is, without a doubt, the same opportunity for advancement in the business world but the educational base has changed. The collegiate system is much more intent, requiring a larger scope of learning. But while the educational base may have changed, the opportunities after college remain the same,” Hartnack said.
"Anybody who wants to succeed in the business world should be sure to keep up with educational changes in a competitive manner. I went to night school for 15 years in an effort to keep informed with the new developments in education. But the demands of corporations then and the demands today are different,” Hartnack sa»d.
CARL HARTNACK