University of Southern California
SUMMER
TROJAN
VOL. LXV NO. 13
LOS ANGELES. CALIFORNIA
WEDNESDAY, AUGUST 2, 1972
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FALL OPENING?—An 11-story men's suite hall (left) and a 14-story apartment building are scheduled to be completed by the start of the fall semester. However, because of the demand for men's housing, Touton Hall, one of three men's halls that was to be replaced by the 11-story hall, will be used in the fall. Photo by Dave Greenlee.
Urban program gives retraining
By MARK MERRYFIELD
The Graduate Program of Urban and Regional Planning is sponsoring a creative reorientation program this summer for unemployed professionals in aerospace and defense.
Twenty-nine students in all will receive an intensive 12-week retraining program in urban transportation systems. After successfully completing the program, these students will be qualified for positions in transportation.
The program is a cooperative venture among the university, the U.S; Department of Transportation, the U.S. Department of Labor, and the National Society of Professional Engineers.
All tuition, texts and other course materials, and fees are paid by the Department of Transportation through the university. In addition, a stipend is provided each student by the Federal Scientist and Technician Program. The exact amount paid varies, according to certain guidelines of the program.
The objectives of the program are two. The first goal is to reorient and augment the expertise of the displaced professionals. The second objective, in which the success of the pro-* gram lies, is to secure a position in urban transportation.
Curriculum for the program is very similar to that of a full-time student. However, classes are much longer than normal sessions and are held between 9
a.m. and 5 p.m. weekdays, with occasional Saturday sessions required. Lectures, seminars, and laboratory work are all part of the curriculum.
Students get a chance to “role play” decisions and problems through the use of the computer program COMEX. This educational technique has been very' successful in getting the student involved in the actual processes of the community.
Potential candidates for the program were drawn primarily from two sources—Labor Inventory Systems and Experience Unlimited. From these two manpower services, approximately 350 men were sent information packets about the reorientation program.
Of the 190 who responded, 50 were found qualified. Of the 50, 28 were selected for the program on the basis of personal interviews. One additional student came from the Los Angeles City Planning Department.
The students in this program have had many years in the aerospace and defense sectors of our economy. With their average age over forty, these men are veterans in the economic fluctuations of the industry. All of these men have done some graduate work and ten have already received master’s degrees. Therefore, the transition from practical work to theoretical education has been an easy one.
Postsession registration will continue this week
Registration for classes in the postsession. Aug. 7 through Sept.
2,	is continuing this week in the Registrar’s Office.
The office will be open from
9	a.m. to 4:30 p.m. today and Thursday, from 8:30 a.m. to 4:30 p.m. Friday, and from 9 a.m. to noon Saturday. The last day for registration and change of program without late fees is Tuesday.
R-cards and registration materials are available from the Registrar’s Office; H-cards are available from departmental offices. Catalogs are available from Administration 356.
Most courses still have open-
ings, Mary Ludwig, assistant dean for Summer Session, said. Among the classes to be offered is Geological Sciences 230, “Resources and Man,” to be taught by Donald Palmer.
One course. Higher Education 540, “Principles of Adult Education.” will be taught by Roger W. Axford, dean of the School of Continuing and Non-Resident Education at Indiana University of Pennsylvania from 1:15 to 3:30 p.m. Monday, Tuesday and Thursday.
Axford has written extensively about adult education, both in journals and as a contributor to books.
Money, media exposure vital, party adviser says
By PETER WONG Editor
Plenty of money and extensive public exposure through the media are necessary for the success of any political campaign, a veteran election manager said here Monday.
Joseph R. Cerrell, owner of a Los Angeles-based campaign management firm, spoke to a symposium sponsored by the Speech Communication and Political Science Departments.
Cerrell, whose most recent assignment was Minnesota Sen. Hubert H. Humphrey's campaign for the Democratic presidential nomination, said he has formulated two theories about politics.
One, discussed only briefly, proposes that voters show they are against someone rather than for any candidate.
His second theory involves the relationships between money and voter registration, voter education. and get-out-the-vote drives. “Without money, no political campaign can survive,” he said.
The cost of campaigning is increasing tremendously, Cerrell said, citing the election of Jess Unruh to the Assembly in 1954. That campaign, both in the primary and the general election, cost only $6,000, as opposed to a preliminary in-depth survey for a presidential candidate today, which may cost $7,500 to $10,000 alone.
But where that money goes is also important.
Another important relationship is that of money and voter registration, “which has always been important but which becomes even more important because ofthe 18-to-21-year-old vote.” Cerrell said.
“We try to register all potential Democrats, and what I say is probably true for the Republicans. But we’re going through propaganda when we hear a political group is starting a tremendous drive to register, say. young voters, for no one wants to register those who are potential voters for the opposition.”
What does Cerrell do? For most areas, party workers will seek out potential voters and their party preference. If the potential voter indicates a preference opposite to that of the party worker, the worker will say thank you and leave, Cerrell said. But if the potential voter indicates a similar
party preference, his name is submitted to a deputy registrar of voters.
“A deputy registrar cannot do this. He must register all those who want to vote,” Cerrell said. “In this way, your party gets a 90vr to 100*7f return for your efforts, instead of a 657r return. But it takes money to get people to help register voters—to train them, to provide a headquarters for them, to encourage them.”
A major area of effort for Cerrell is in the area of voter education—both paid and free, “although nothing’s really free in a campaign.”
The communications media involved, of course, are electronic (television and radio) and print (newspapers, wire services, magazines). Free voter education includes exposure of the candidate on TV and radio news shows, panel shows, and on the pages of newspapers and magazines.
“But somebody’s got to take the time to arrange for these things, and for the events the candidate appears at.” Cerrell said. “Many of these events, in fact, most of what goes on in a campaign is done for the news media.”
The conventions are a good example of this: “I watched the last night of the convention, turning the set on at 7 p.m. in Miami, thinking the proceedings were going to get under way. Well, I should have known better, and as the night wore on, I thought, ‘There goes our prime time on the East Coast,’ and still later, ‘Wrell, we’ve lost the West Coast, but we’ll get a hell of a lot of prime time in Hawaii,’ ” he said.
And any free exposure is always preferable to any paid exposure, Cerrell said, so a front-page picture in a major newspaper is better than a paid TV ad, even though two minutes on the network news is even better.
A third important element of the campaign is getting out the vote, “and this is not automatic, because people don’t come out enthusiastically.” People have to be reminded to vote; they often have to be transported to the polls.
“If you don’t get them out to vote, your campaign has failed, even though you may have money, may have registered people, convinced them to vote for you,” he said.
Simulated warfare set
Naval and aerial warfare, World War II land combat, and European diplomacy will be simulated in games at the Spartan International Competition League’s conference here Saturday and Sunday.
The games will be held in Town and Gown Foyer, large enough for both large-scale floor simulations and table-top gaming.
The Saturday session from 9 a.m. to 5:30 p.m. will feature the naval-warfare simulation and a simulation on the origins of World War II. The Saturday night session, from 6:30 to 11 p.m., will have a banquet and the aerial-warfare simulation.
The Sunday session, from 9 a.m. to 5:30 p.m., will have the World War II combat simulation and European diplomacy.
Registration for the day sessions is $2 per session for members of the league; $3 for nonmembers. For the banquet session, registration is $3.50 for members with special shirts and ties; $4 for other members; $5 for nonmembers.
Dan Hoffbauer, a junior in journalism and chairman of the conference, said that in such naval and land games, there are usually two sides, each with a commander and 15 to 20 members.
“The players must work with each other, grasp the strategy and tactics of their commanders and follow their moves without direct instruction,” Hoffbauer said.
In diplomacy, however, every player is for himself, “and the
interaction can be rough in this game,” he said. Also, in aerial warfare, there are two sides, but it often turns out that every player must fight without much help to survive.
In many games, such as chess, the player who can best operate within the rules—that is, the person with the best knowledge of
the rules—usually wins, Hoffbauer said.
“But in simulation, it takes both knowledge of the rules and
coordination of your forces,” he said.
He said that often, experienced players, even though on a side that is outmanned by the novices, can win.
“In one simulation of the 1967 Arab-Israeli War, the Israelis were represented by experienced players, and were outnumbered by the novices as Arabs. But in their own confusion, the novices lost—remarkably like the actual conflict,” he said.
French prof dies
Kenneth McLeod Bissell, a faculty member from 1917 until his retirement in 1948, died Saturday at his Hollywood home after a long illness. He was 88.
Private funeral services will be held today.
Mr. Bissell was a professor of French and was chairman of the department for several years.
Some years ago, he established the Josephine Bissell Memorial Fund, named in honor of his wife, w ho died in 1941. The fund annually provides scholarship assistance for students in the Department of French and Italian.
A native of Norwalk. Conn., Bissell was a member of the tenth generation of a branch ofthe Bissell family, whose American history dates to 1628.
After spending four years in school in France and Germany, he entered Yale University, from which he was graduated in 1907. At Yale, he was elected to Phi Beta Kappa. He was married in 1913
to the former Josephine Jayne of New York.
Bissell earned the master’s degree here in 1919.
Among his professional honors were a designation as an Officier d’Academie in France, and a listing in “Who’s Who in California.”
He was president of the USC chapter of Phi Beta Kappa in 1940. Other memberships included Phi Kappa Phi, Sigma Alpha Epsilon, Yale Club of Southern California. Sierra Club. Masons, Philological Association of the Pacific Coast. Modern Language Association of America. American Association of University Professors, and the University Club of Los Angeles.