WEATHER
Increasing Uto niqhf through midmorning low cloudiness. Olherwiss mostly sunny today and Thursday with variable hiqh cloudiness. Hiqh today, 64.
University of Southern California
DAILY • TROJAN
ia©s
PRIZE-WINNING NFAWtt of thc
CALIFORNIA NEWSPAPER PUBLISHERS ASSOCIATION
Vol. XVII
LOS ANGELES, CALIFORNIA, WEDNESDAY, JANUARY 5, 1066
.0. 60
Theater Group Revises Schedule
A revision in the schedule of plays to be perform-: rrl by t he Experimental Theater Workshop at Stop Gap Theater January 10-15 has been announced by the Drama Department. Tickets cost $1.
The set of plays, which will operate as a repertory theater, beginning Monday at 8:30 p.m., will continue
Dentistry in
February
through the week according toj the following schedule: Mon-m	#	day—“The Private Ear.” “Ar-
JLs#z>z> in	rangement in Black and
if]	White” and “Ways and
Means"; Tuesday—“The Col-, lection” and “The Private Ear": Wednesday—“The Pri-jvate Ear." “Arrangement in Black and White," and “Ways
The Dental Health Week and Means ” trailer sponsored by the On Thursday, “The Collec-School of Dentistry which tion” and “The Private Ear" served 500 students last year will be performed and on Fri-v ill be on campus again to day, “The Collection,” “Ways gi\o free dental examinations and Means” and “Arrange-during the week of Feb. 14- ment in Black and White” 18*	will be presented.
Dr. Gerald Kirshbaum said On Saturday night only that of the 500 students ex- there will be two perform-amined last year, only 51 were ances. the first one beginning free from any dental decay, at 7:30 p.m. with "The Col-The senior dental students lection.” and “The Private who performed the examina- Ear" and the second showing tions found 2.400 cavities, an at 10 p.m. with “The Collec-average of four and two- tion,” “Ways and Means" and thirds cavities per person. “Arrangement in Black and
The dental trailer, the first to operate on a college cam- "^he plaYs center around a pus in the United States, con- variety of themes. “The Pri-
EXPERIMENTAL THEATER—Gar Campbell casts pensive gaze at Claire Wadsworth in scene from "The Collection," one of four plays fo be d o n e on campus.
Professor Makes Study of Slogans
tains dental chairs and otherjvate Ear deals with a youn
equipment making each of the	worker who meets a “It s for variety!	suitable for young girls and
four compartments similar to at a concert and invites That s the key to an article older men, and not at all suit-a regular dental office.	her over for what turns out on market segmentation just |able for older women.
to be a very startling eve- published by Dr. William a surprising fact, however, jSulmeyer 2-4 in lower divi-
Debaters Win Big
At UCLA
By GREG O’BRIEN Editorial Director
If whether or not the UCLA football team is really the best in the West this year is a matter of debate, USC should win hands down. The Trojan debaters tallied up two more big wins before the Christmas holidays, and this time it was partially at the expense of UCLA-
The squad took the sweepstakes award at the Western States Alternate Tournament held in Westwood. David Kenner and Larry Stein won their year's fourth championship by capturing first place j in senior division. In winning, they beat teams from Redlands University once and UCLA twice.
In the junior division, Ralph Lipman and Ron Gordon won third place, losing to the University of Loyola at Los Angeles in the semifinal round.
In the novice division. Sue Tanzman and Lana Appel ended up in a second place tie with a 5-1 record.
Other Records Other records included:
Bill Anderson and ^like Davis, 3-3 in senior division. jMike Lieberman and Marty
Cornerstone Layin Set for Vivian Ha
Tower to House Many Engineering Activities
By ROME SPIRO
A cornerstone will be laid tomorrow that, will eventually grow into a building and into the site of much scientific investigation and dis< overy.
The future building will be the -S2.T million Robert E. Vivian Hall of Engineering and Materials Science. It has been tinder construc-
ROBERT E. VIVIAN
. . . Dean Emeritus
tion since mid-October and is expected to be completed late this year, probably in November.
Vivian Hall, a six-story * tower building, will rest 25 feet above ground level on two and one-half story core structures.
USC Gets
*254 Million Grad Grant
The 50-foot trailer will be open from 10 a.m. until 4 p.m.
aminations will be mailed to the patients at a later date.
Councilman to Speak About LA. Problems
as Shapiro, 1-5 in novice suitable for themselves.	sion.
In the conclusion of the In individual events. David
article, Dr. Reynolds adds. jKenner captured second place
“T h e market segmentation in senior extemporaneous
ning.	Reynolds, associate professor emerged. On close analysis of sjon Tom Wally and Bill
on Universitv Avenue Volun In The Co,,ection-’' the of marketing and business,these findings, almost aHprezant. 3-3 in novice divi-teer patients'will receive com-f°Ur characters of the play logistics in LSC s Graduate |segments of the car buying |sionf Bill Yamin and Mike
p^hneiftarv toothbti^hes aiTd become individual involved School of Business Admrnis-1papulation saw the car as shaoiro. 1-5 in novice divi-pnmeniarj tootnousnes and with R specjfic incident in thejtration, in the Harvard Busi-toothpaste donated by manu- Jife of g co_worker The piay ness Review.
facturers. Results of the ex-L,u- ve	0
Wa>s and Means is a £>r Reynolds was formerly
comedy involving the British with the Ford Motor Com.
elite and Arrangement ini pany, where lie was respon-
Another concern of the ex-1 Black and White," portrays ajsibie for a series of studies
aminers will be trenchmouth.isocially prominent womanjea^n„ to the development of
a gum disease characterized who expresses a desire to thp Muctancr aninmnhilp
hy sore and bleeding gums, meet the guest of honor at a He statcs jn his artick U|at
Three students were found to party who turns out to be an j(our v.,rieties o£ the same
be affected by this disease joutstanding Negro entertain-i ^, t d t	.,
last vear.	'er.	, . c j.
peal to four different market
is the current
USCs Graduate School will It will house the materials receive fellowship grants of oriented and solid state ac- nearly S2Tj million from thc tivities of all departments of U.S. Office of Education dur-t h e School of Engineering, ing the next five years.
The newly formed Materials The National Defense Edit-Science Department will also cation Act ig making the be located there.	grants available to graduate
Testing Lab	students who plan careers in
The first of the six floors college teaching, will contain a materials test- Dr. Donald B. Queller. as-ing laboratory to be operated sociate dean of the Graduate Millions of college students p' "‘ e ^ Partrnen" °f Civil School, said that .5 per cent requiring a financial boost to E"g'"'er"'S- a magnetism 0f the fellowships must go ro finish college will soon be '»b»ra«®ry ™ch'ne fh»P »nd beginning graduate students, eligible for federal aid under	chemical sen-- and the remaining 25 per
the federal government's S2.6 iCe aC1 1 leS'	cent maj be awarded to ad-
billion Higher Education Act . The second and third fIo°rs vanced graduates, of 1965	*n *'*le “tower” section will
Federal School Aid A va ilable
strategy sees the market as composed of many different segments, each differing in its wants and needs,”
But he is quick to point out
speaking, followed by squad-mates Larry Stein in third place and Michelle Gibbs in i fourth.
Meanwhile, at Fresno City
Edmund Edelman, city I Edelman graduated councilman from the fifth laude from UCLA in 1954 Councilmanic District, will I with a B.S. degree in political speak at noon today at the science. In 1958 he obtained final Hillelunch of the semes- his law degree at UCLA and ter at the Hillel House.	is now a practicing attorney
Edelman, vice-chairman of in addition to his job as city the city's planning commis- councilman, sion, will speak on the topic! On the council he is chair-of “Los Angeles: Present and Future.” In his talk he will touch on the Hoover Redevelopment Project which will greatly change the face of
segments, as
thought; but, instead, appeal to the same general market. Buy Different People sometimes buy one and sometimes another, cum He illustrates his point by saying. “Campbell Soup offers four different kinds of canned baked beans: regular pork and beans in tomato sauce, beans with franks, beans with beef, and barbecue beans. ‘It’s for variety!’ they say in their commercials.”
Dr. Reynolds came upon this idea when doing market research on the Mustang.
that most on-going companies j College, in a junior division follow a policy of offering a debate for freshmen and so-variety of products to the;phomores, six Trojans ran up general market, such as Right the highest squad point total Guard, the deodorant for the in the history of the tourna-whole family.	ment, 268.
year. They are .newable for three years.
re-
man of the Revenue and Taxation Committee, and is on the State, County, and Federal Affairs Committee.
A delicatessen lunch will be of populations saw the car as the combined efforts of USC
USC.
I served.
isuitable for young men, lessjand Aerojet-General Corpora
_ _	The grants will pay tuition
-r^ i u -l -l ui i oe devotea to classrooms and	«nri , -
Funds will be available to , , , , , ^ . , .	ana required fees, and living
, ,, , student laboratories for vari-	c
get three programs underway ... , , . ,	expenses or SJ.000 the first
? „ .... . ? . r ,, -p. ous solid state and materials	,-pclr. ono ti.»
in California by next fall. Dr.	>ear. 3>_.'00 the second year.
Howard M. Kreitzer. San eS* ,	. and S2.400 the third plus $400
Francisco representative of	f°urth floor of the for each dependent.
the U.S. Office of Education, building will accommodate An additional summer snnnnncprl	plasma research activities of ^ , ,	.
announced.	Department of Aerosoace Ch°°l suPPlement w11 Pl-
under the Educational Op- En-inee in-	Aerospace tuition. and fees plus living
portunity Grants Program, n»irieering. ^ ^	expenses of S400. and S100 for
grants ranging from $200 to ^le Materials .science De- each dependent.
$800 will be made to needy Partment and all solid-state	,	_ r
undergraduate students. ac™ of the Department .,]nlr.;' " ' These grants cannot exceed of Electrical Engineering will	„ T ^ _ 5 ^
more than half the assistance 0CCllPy the three top floors needed by the student. Cali- ;°f the structure, fornia will receive S5.9 mil-	Completes Quad
lion this fall for the program. The hall, located on Hoover California has been alloc- Street between 3i th Street ated $8.1 million for this on the south and Downey program, which allows stu- "ay on the north, will com-dents to work up to 15 hours plete the school s Engineering a week while attending class- Quadrangle. \ ivian Hall will es and 40 hours during sum- stand opposite Olin Hall, mer.	which is also an Olin Founda-
The third program. Guar- tion gift to the school, anteed Loans, consists of an Constructed of reinforced Herald-Examiner columnist, j “insured loan’’ plan where a concrete and masonry, the	Shiest speaker at the
By ANN SALISBURY tion so that it wil breathe. graduate student may borrow building will stand 128 feet f’nal meeting of the Trojan The answer to any doctor’s .twitch, stick out its tongue. J up to $1,500 a year and an tall with a. depth of 100 feet Noting Republican Club today dreams will come true for cou»h and throw-up.	undergraduate may borrow along W. 37th St. and Dow- at noon in 2U6 Founders Hal',
student doctors of the School; The purpose of the model as much as $1,000.	ney Way and will have 64,000 He is a graduate of Ox-
of Medicine.	*s to speed of and improve' Students from families square feet of floor space- ford and the Sorbonne and
the training of students learn-1 with an income of less than The exterior finish of the will speak on the1 “Challenge to be anesthesiologists,! $15,000 have nine months one-story core structures will of P'ree Enterprise."
ibut its main job will be to! after graduation to start re- be red brick masonry. The Todt. who weighs 3no I	.	.
help resident doctors in anes- paying at 3 per cent interest, tower section will be faced pounds, has been quoted as
Plastic Patient To Aid Medicine
Columnist To Speak at TYR Today
George Todt. Los Angeles
A perfect patient, made of . Samples drawn from a variety plastic, is, being created by! °
Ex-Yule Trees Don t Die, Fade into Valentines
By KAREN PETERSEN
Depending on your point of view there is a post-Christmas or pre-Valentine sale now being conducted by three enterprising USC students.
The merchandise, guaranteed to please the man or woman who has everything, is being sold to further a good cause — to pay the spring semester tuition of three students who find themselves a little short as the fee bill due date draws closer.
thesiology learn to insert air tubes down a patient’s throat for artificial lung ventilation.
Dr. J. S. Denson, professor of anesthesiology and chief anesthesiologist at General Hospital, said the manikin will be the most complicated medical simulator ever attempted.
Its heart will beat, its eyes will open and close and as an effect of medication, its pupils will dilate. Its skin will go from a healthy pink complexion to an ashen gray, and' its vocal cords will tense up and relax.
In order to test a student’s reaction to emergency situations, such as heart attacks, medical instructors will be able to control the manikin.
The patient’s responses will be determined by a hybrid
Students from families with	with the same type of distinc- saying that he may nor an income of $15,000 or more tive pre-cast concrete window the best speaker in the field begin payments immediately panels which appear on Olin but he ccrtainiy is the biz-
at 6 per cent interest.	Hall.	gest.
NEW MINORITY ORGANIZATION
Code-10 May Eliminate USCs Invisible Man
By BRENDA HUDSPETH Although CODE-10 will be said. Through participation Meet Harry Wells, a USC comprised of students from in worthwhile community junior and an invisible man. minority groups, it was or- projects. CODE-IO will try to Harry is not a biological ganized by Negroes for the give USC Negroes and other freak, he is invisible simply benefit of all USC students, minority group students op-because people refuse to see Wells. CODE-IO president, portunity for leadership, him. Like the central char- said.	ThiS 'involvement in com.
acter in Ralph E ison s n-	t. ^ facj- unknown to many munity efforts is intended to
visible Man, his invisibility is	js that Negro students have a improve minority areas, giv -'
due to a peculiar disposition	feejjng exclusion from so- USC minority group students
Anri what ic thi* novel ex comPuter- which is a combina- in t e ev es of his be olders.	ciaj activities on campus—a closer association with the
is this novel, ex |tiQn dlgltal and analo2: com_ E1hson describes this vision	feeling of obscurity and in. umversity and create a more
impediment as a matter of virility alleviated onlv bv positive relationship between
_____ _____ ____ _____ the the construction of their m-
second-h and model to a cable. which trans- ner eyes, those eyes with
the surrounding
Minority members of CODE-IO will be encouraged
citing product? — Valentine pUter.
toehBushehsa- seco^d-h a n"d	wi" ,run ‘™m 1,16 u'e	% participation on the football USC and
tine Busnes second n a n d model to a cable, which trans- ner eyes, those eyes withjfi ]H.,	pommnnirv
Christmas trees if you re not fers j.^e messageg to a compu- which they look through their
a romantic.	ter hidden behind the walls physical eyes upon reality." Wells said CODE-IO has
“We felt this is needed item;0f the room to be used for Harry is invisible because he spt UP high ideals and objec-for the market,” Michael Lie- treatment.	is a Negro, a representative tives upon which to base its b.y the group to seek mem er-
berman. chairman of the proj-; Dr. Denson and Dr. Stephen of one of USC’s minority; activities. The organization ship and acceptance into cam-ect, explained.	Abrahamson, chief of the divi- groups.	will attempt to promote bet- Pus activities and to take
“Every special day has a sion of research in medical A new student organization ter communication and under- more leadership ra such ac-
meaningful symbol, but all education, said the machine has been formed on campus that poor Valentine's Day has will be able to teach many to help eliminate the vision is a cliche-ridden heart.” different medical skills. defects in the eyes of USC The bushes come in many “We think its a very excit- students, different sizes and shapes, ing program,” Dr. Abraham- CODE-IO, Collegians Or-Barry Goldblatt and Zeke son said.	ganized For Dignity and
Wineburger, the other two co-
VALENTINE'S BUSHES — That's what these three enterprising Trojans are doing. Irv Weinberger, left, Barry Gold-
blatt and Mike Lieberman have a simple pattern. They simply sell used Christmas Trees for Valentine's Day.
horts in this new campaign, pointed out. Some are already decorated, or partially un-(Continued on Page 2)
standing between minority tivities.
group and majority group “This is a different kind students, thus breaking down of leadership at USC. born of the stereotype images formed Negroes at USC — not’an-of minority group students, other organization born of Many middle-class Negroes middle-class white students. Previous model human be- Equality, derives its name who have attended USC re- Dr- Charles Hadwen. assist-
significantly from a w’ell- mained apathetic toward the ant professor of sociology, known hair cream, which fea- racial problem, even aloof said.
tures an invisible man in its from other Negroes in South They will perform commu-advertisement.	iCentral Los Angeles, Wells, (Continued on Page 2)
ings used in medical education have been limited in use to teaching methods of resuscitation.