Film Festival to Show 'Richard ill'
University of Southern California
DAILY « TROJAN
Vol. LVI
LOS ANGELES, CALIFORNIA. TUESDAY. SEPTEMBER 22, 1964
No. 2
Five Tragedies Of Shakespeare Will Begin Run
_ The newly formed ASSC ;ses for the entire Festival will
White Formals, Lights Line Row As Pledges Greet USC Society
Sorority Women Fling Open Doors
A brightly lit 28th Street served refreshments while was packed with families, their new pledges initiated a friends, rowites and faculty new year of social life on the members as 285 new sorority Row.
members were introduced to For three hours the excit-L SC society during Pre- e(j pledges stood beaming in sents” last night.	‘their white f o r m a 1 s while
Climaxing six days of rush- making hasty introductions.
ing. active members of the 12 national sororities on campus
Men Meet To Discuss
shaking hands and complaining of tired feet.
The formal receiving linei was open at 7 p.m. for families and friends. Doors were lopen an hour later for the igeneral public.
“We wanted the families _	land friends of the pledges to
PkAH P/1BY1C i’5e a^e to see them before
they are mobbed by the men,” jone sorority memers said, ex-The Associated Men Stu-iplaining the reception sche-dents Council (AMS) willdule.
meet today at 3:30 p.m. ini Despite the schedule, hun-the Student Union Lounge, dreds of USC men. dressed in AMS President Adam Her- suits and ties c?me in groups bert announced yesterday. 0r alone to look over the rew The council will recognize sorority women and to “find mens’ organizations for the new women." coming year and discuss this j Twenty - six Alpha Chi
pledges formed a reception iline under trees decorated
j Cultural Affairs Committee be the Amazons. Refresh-| will present Laurence Olivier ments will be served at all in “Richard III” tomorrow as showings, the Shakespearean Film Fes- Interested students who jtival starts a five-week run in would like to work on the 'Hancock Auditorium.	Cultural Affairs Committee
The history-tragedy, which may pick up an application at 'will screen at 8 p.m. is the the Student Activities Office first of a series of five in SU 326.
Shakespearean works to be shown on consecutive Wed-i nesdays.
Series or single tickets can be bought for the Film Festi-i val, which is the ASSC Committee's first event of the semester.
Series general admission tickets are $4 while students
Financiers [To Discuss Marketing
Iwith activity books can pur-j The third annual Institute 'chase them for $2. For one^n Finance, co-sponsored by performance general admis-.the Graduate School of Busi-sion is SI and students S .50.1 ness Administration, will be Other stars in “Richard held today and tomorrow at m” beside Olivier, who will the Biltmore Hotel play Richard, are John Giel- The main topic win ^ tJw
zud as Clarence. Cedric Hard- expansion of world markets wicke as EdwardI IV Ralph into Southern California and j|Richardson as Buckingham the fai,ure Qf ^
as Bloom
as Lady
in matching such expansions. This topic opinion was ex-
NEW PLEDGES — Three of the 285 sorority pledges who were presented to USC society last night, smile and chat with the guests traveling through their formal reception
lines. A Presents Night, which takes places annually on lines. On Presents Night, which takes place annually on the first Monday of classes, new pledges, wearing
and Claire Anne.
“Henry V”, with Olivier again in the title role, screens ^ , next Wednesdav.	Dockson. dean of the School
In the following weeks the of Bl,s,ness Administration, Cultural Affairs Committee and Wl11 be discussed further will present “Julius Caesar,”: ^ t^e participants, starring Marlon Brando. More than 1,000 Southern James Mason, Gielzud, Louis California businessmen are Calhern and Deborah Kerr: expected to attend the ses-and “Hamlet,” which has Oli- sions to hear discussions on vier and Jean Simmons in the the problem involved in the top roles.	financial management of local
The last of the five films to businesses under the pres-be shown will be "Macbeth.” starring Maurice Evans and Judith Anderson. This 1961
ROAD CLOSED'
schedule of ac-
semester's tivities.
Open councils will be held with small twinkling lights.. for the first time this year. I while tiki torches lighted All men students are invited the front lawn, pledges car-to attend and contribute sug- ried red carnations with gestions, criticisms and com-white lyres, replicas of the ments to the cabinet, Her- sorority pin. hanging from bert said.	their bouquets. The name ofj
A question and answer per- each girl was glittered onto iod will be held at the end of leach lvre.
Restricted Parking Areas Create Unified College'
George Scheffer production will be shown Octoher 21. “Our purpose is to help;
sures and complexities created by global economy.
The Institute on Finance is also being sponsored by the Los Angeles Region Export
promote all cultural events on campus and bring to the student a high quality pro-
The USC campus has been prohibited indefinitely b e - night to avoid receiving sealed off from the surround- cause of street improvements parking violation citation, meetings to allow for these The ADPis presented their ing area with university park-by the city.	Bicycles, motorcycles and fice. Also students with seri-
discussions.	pledge class of 26 girls to the jng restricted to students and The university’s lack of scooters may park free in ous physical disabilities are
The main goal of this sound of music which was faculty in order to create a parking spaces is due primari- designated spaces, but are not eligible with the approval by years AMS Council is to piped out to their front lawn, “unified college community,” ly to the increased building to use spaces assigned to the Health Center.
Expansion Council, the Los Angeles Chamber of Commerce and Town Hall, gram with the accent on va- Speakers on the subject of riety,” committee chairman economics will include David James Herman explained. Rockefeller, president of The committee will be Chase Manhattan Bank in working in conjunction with | ^ e w York; Ambassador the Faculty Cultural Events Roger Ockrent, permanent Committee and the Special representative of Belgium and Events Office, Herman ex-'chairman of the executive a dormitory housing with thejplained.	committee of the Organiza-
approval of the Housing Of-| He also said official hostes-	(Continued on Page 2)
program taking place on cam- automobiles, pus.	The basic speed limit on the
“Whenever we put up a new campus is 15 miles per hour,
strengthen the over-all mens' Pledges, standing in the snot'according to Elton Phillips program at the university, light, carried red roses with business manager.
Herbert explained.	blue streamers. The name of	drastic re-arrangement ____________
To achieve this end, the each pledge was glittered on- the campus was undertak- building we usually construct except for emergency vehi-council is initiating new pro- to a streamer.	en this summer and completed it on what was once a parking c*eS-
Carrying red rosebuds the fall classes. The campus area.” Phillips explained.! Parking and traffic violat-wrapped in red ribbons. 26 now has only two entrances, j“But the current set - up! ors are subject to police cita-Alpha Gams were presentedone at 37th and McClintock should take care of parking'tion, Phillips^ said.
in the back patio of their so- Street for students, and the' t . until we put up another “Violators of parking or Associates.
grams and adding to the old ones, he said.
Included in the new programs will be the Quarterback Club, which will hold its first meeting Wednesday noon in FH 133. Coach John McKay wall be the guest speaker.
According to Herbert, all university students are invited to attend these club meetings.
The annual Armed Serv-
Otherwise, all full-time academic or non-academic personnel. part - time employees, academic or non - academic personnel who are not registered students, student em
Ei Rod Rates A In National Rank
The 1964 El Rodeo, pro-son Blvd. Students are urged plots'‘holding payrol?tiU,M:^C^“"depr the >«<|er»hip of to have their pictures taken as Teaching Assistants ,nd P»"^'tta P.erce, recently re-early to assure the,r appear-Research Assist-!c<Mved an A‘mm,;s ratmglance ■" 'he yearbooa.
rority house. Names of the other on Hoover Blvd. f o r building.”
pledges were glittered onto faculty.	j USC h?s established def- their parking permits can-|stratiVe Assistant and Associ-
the streamers. The house; «So far the new p]an has inite traffic and parking regu-celled or repossessed,” Phil- ates. are eligible to apply and
driving regulations may have ants and Associate. Admini-Jom, the National School Most students purchase the
Yearbook Association.	El Rodeo as part of their stu-
Although the “A-minus” ra- dent activity book, but stu-
decorations. red and \ellow.!gone well,” Phillips said. “We lations. All students using lips emphasized.	be approved through a uni- ting ranks LSC favorably
carried out the soioritj, s jiave had no complaints, and the coin - operated lots must Special parking privileges versity department for staff with the other Great Eight color scheme.	everyone seems to be adjust- remove their cars by mid-,are applicable to residents ofiparking privileges.
The AEPhis used their ing fairly well.”
Outside Control
Phillips explained that the new narking set-up allows for
will be on campus to help men students with their service requirements.
The Executive Cabinet officers are .Tack Kaufman, vice president: Bob Harmon, secretary-treasurer; and Robert Bard, administrative assistant.
The AMS Council is com-
posed of presidents of al! stood under them, men of all AMS committees. The Chi O Walk, lined with a Trojan Marching Band rep- tiki torches, led the Chi resentative and the AMS Omega house where 19 p!ed-Chief Justice.	(Continued on Page 4)
McKay to Initiate Gridiron Club
John McKay, witty coach to the basketball season and of the USC gridiron contend- into spring sports,” he ex-ers, will talk football tomor- plained, row in FH 133 at noon.	McKay and his staff will
McKay's speech will initiate bring several players with the newly-formed student them to each meeting. Start
gold and aqua newly decorated livingroom to present their new pledge class. The 16 new! ices Week, sponsored by AMS. members carried bouquets of 1	"control rather than
will be held in November, red carnations wrapped m individ„a, lot regulation. Stu-Selective service personnel green ribbons. Their names in denfs amJ facu,tv pnterin? the
gold letters carried o,f the|?amijug may choogf, the ,ot sorority s color scheme. ^ convei;ient to theiri( ra.
Twenty-four Alpha Ph ijther than be assiened a speci-pledges carried red roses ^jc as wag the case last wrapped in red ribbons while I semester. being presented in the soro-j students wishing to obtair rity s livingroom. Silver and|narj{jng permits mav do so at bordeaux. the sorority’s col-|0wens HaU for 50 dollars, ors. were used on rectangles,otherwise a 50 cent admission to identify the pledges who charge must be paid for each
admission to the campus.
Phillips admitted that pres-?ntly there is not a sufficient number of parking places available for on-campus park-ers. There are approximately 3.300 places, but the university is studving ways to expand these facilities.
The university is planning to rent a 450-car lot on Men-low Ave. which will be free to students. Also, lots on Jefferson and McClintock. and McClintock and Exposition are being improved.
Hopeful for Land USC also hopes to acquire the land adjacent to McClin-tock Street. Currently the university owns all land within the McClintock and Figueroa and Exposition and 34th street boundaries. All streets within this area have been vacated.
The university has lost one parking lot near Hoover the Blvd., however, where the new von KieinSmid Center
JEFFERSON BOULEVARD
Quarterback Club's series of programs featuring Trojan coaches and athletes.
The AMS-sponsored Quarterback Club has planned
ing with the second meeting, the Trojan staff will also show game films as a part of the program.
AMS hopes to have local
weekly meetings throughout professional athletes speak the year for all teams in an later in the spring, Herbert effort to promote and sustain said, student interest in USC Students attending sports.	meeting will be asked for
“We expect a good turnout suggestions concerning later for the meetings during foot- gatherings also.
will be erected.
Students wishing to park
dents are allowed to wait and try to buy the yearbook dur-schools. the rating was a drop ing the summer, from the “A-plus” score of Assisting Young in the pro-the 1963 El Rodeo. duction of the 1965 El Rodeo According to the rating will be Sallie Jones, manag-iservice, the drop was due to mS editor: Brooke Gabrielson, faults in mechanics, organi- sports editor: Bruce Pierce, zation and layout. |art director: and Bois Yaro. “When you try to put to-Photographer._
gether 512 pages of photo; journalism, your most important objective is consistency.” 1965 editor Tony Young | commented. “We lost sight of I this and thus we lost points.”!
The rating service did. how-i ever, commended the 1964 El ! Rodeo for the administration
jcopy by Sue Bernard Bryant.) A mOTOria, convocafio„
mamed studpnts s.ect“" honoring the late Chancellor an e Rufus B. von KieinSmid will be held on Thursday. Oct. 1, The National School \ear- ,n Bovard Auditorium. The hook Association rates both
Assembly Will Honor Chancellor
by Sharon Brody ; photography.
UNIVERSITY OF SOUTHERN CALIfORNIA
ball season.” AMS president TK'> idea for a student ()ff campus on Jefferson must
Adam Herbert said.
“Our main hope that this enthusiasm wiJJ carry over in-
Quarterback Cluh was originated by the AMS Planning (Continued on Fage 2)
adhere to the one hour limitations. and those desiring to park on Exposition will be
PARKING GUIDE — The above map will help students become acquainted with revamped USC campus. The university
has been completely sealed off from surrounding area in order to create tha^ image of a unified college community.
scholastic and collegiate yearbooks. At the present time, the El Rodeo staff is awaiting a rating from the Collegiate Press Association.
“The 1965 El Rodeo will contain more color photography, will be limited to 480 pages and will come out on time,” Young said. “We also intend to devote more space to the coverage of campus life.”
Anyone interested in working on the 1965 El Rodeo should come to SU 405 and fill out an application, preferably in the afternoon. Experience is not a pre-requia-ite.
The theme of the 1965 annual is “Dimensions: 65.” It will be a combination of color photography and professional art work and will contain approximately 10 000 pictures.
Formal photography for the yearbook is done by Garfield Studios, 834 W. Jeffer-
convocation will begin at 2:30 p.m.
All classes will be Canceled from 2 to 4 p.m. to allovy students to attend the convocation.
Dr. von KleinSmdd, who served as president of USC from 1921 to 1946. died July 9. He was 89.
The death of Chancellor von KieinSmid came shortly after the dedication of the site for the $2.9 million Von KieinSmid Center. The new center will house the Schools of International Relations and Public Administration.
Before Dr. von KieinSmid came to USC, the campus had three permanent buildings, less than 5,000 students and a faculty of 267.
Twenty-five years later, when he resigned a3 president. USC had been expanded to include 22 major structures, more than 12.000 stu<-dents and a faculty of nearly 1,000.