DAILY TROJAN, Vol. 49, No. 11, October 08, 1957 |
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Southern
Cal ifornia
TROJAN
VOL. XLIX
LOS ANGELES, CALIFORNIA, TUESDAY, OCTOBER 8, 1957
NO. 11
Flapper Event In Homecoming Plans
Group Removes
SHORT CUT
TROYDITION LOST? -
1 he ing
famous card i the nation, will be >|ect cf a special ASSC Senate meet-oe he'd tomorrow night. The Senate
will dir,cuss the disorderly conduct of members of the rooting section at the Pitt game, when hundreds of multi-colored flash cards were hurled in the air by riotous students.
FLYING CARDS
Senate Calls Special Meeting About Card Section Behavior
ASSC President Larry Sipes announced today that a
special Senate meeting would be held tomorrow ewning CHECK SKIES to decide what action would be taken concerning last Fri- ■
day night’s football game during which the SC rooters threw hundreds of flash cards from the stands.
The cards, used in ihe tradi-df-time card stunts, flew
tint)
Ihre
hack
io air almost imrned t the stunt directo that they lie "passec
ate will meet In rlis the card siunt is<U( ot take up any of it.<
si’ieSS.
I’roud of ('«rds
A; a special meeting held yesterday afiernoon between Knight brass, Sipes. Chaplain Neyman and Dean Gordon, the Chaplain said, "more than 100.000 Trojan alumni are proud of SC’s card section. It would he terrible if th* school that originated card stunts were to have to do with out them.”
The tentative plan, awaiting Senatp action, calls for the expulsion of any student found "disorderly or obnoxious" in the root ing section.
Main causes of the card-throwing incident were pinpointed at drinking. the facl lhat il was a Friday night game, t he inapt ness of the team at that point, and the poor cheer-leading
In addition, it was the tirst time TrnvSCope had ever b'cn attempted al night, anil the slunls were Ia1e ^rttun; stalled because of Ihe band's performance.
I ir^t Niuht Vttenipt
Soviets Test New Design H-Warhead
Dr. .John A. Russell, chairman of SC's department of astron-MOSCOW < UP i Russia an-omy, has put out a call for a ounced vesterdav it success- i meteorite about K>0 yards in jIIv exploded a “new design” diameter.
\(1 IT;gen warhead at high alti- Dr. Russell disclosed the ide. search in the annual Graduate
Moscow radio issued a brief. Sch )o1 lecture on campus. He trmal announcement of the test >a*d the U.S. government wants it hoi.t mentioning the location a meteorite w hich has l>een ‘ llie blast or other details. It 'captured by the earth’s gravi-tid it took place Sunday but tational field, and science is
d not
e the exact tin
neu destgi
combing the skies to oblige
them.
"Should such an object be located. it would save spacemen some of the time, expense and
“A I
‘ration, sai 'lit Mike N;
"In the interests ot tlie safety of the population and partici-nnnts in the test, the exnlosion I dan"ers involved in building an
took place al a great height. 1 artificial satellite to use as a
The te-t was successful.'’ jumping off place for future
The announcement came onlv '■'Pace travel,” said Dr. Russell.
three (in; s alter the disclosure The meteorite search, subsid-
that Soviet scientists had ¡zed hy ihe federal government, punched a spice satellite. The has centered until now at White '•ro-idcast of t!?e hydrogen test Sands, N.M . but this effort is billowed another w Inch said t!.nt lielieved to have failed The next ihe nose of the missile which] try may lie made from South
hurled the .satellite was trapped America. Dr. Russell said.
in space itself and is circling--------------------------------------------———
around the earth 680 iniles be-hind ihe satellite in the same
We
-aid
Is VV i
I':e Soviet announcement of > hydrogen lest was unusual, ihnanly. the United States 1 Britain, through their seion-e equipment, first announce it ihe Soviets have set off a :-lear explosion.
DKA Series Debuts With Shoeshine
-nt
i. “Shoeshine." the first in a se-
aiicsc scientists rics ot 12 n\ovirs to hp presented uments showed *’-v ^e'ta Kappa Alpha, honor-
d at 5
irv
OPPORTUNITIES
sc eivdenc t unity riers." of resit
to de
such
ipnit-n
ema fraternity, will lie lapanese time sh°vVn tonight at 8 in 133 FH. PSTI in an area Vittorio De Sica directed the irth-northvvest of film, an Italian nco-realist movie.
lie is also known to audiences as an actor, having appeared in several films, one of which he co-starred with Gina Lollobrigi-da. However, De Sica is better known to film students as a director.
Two ragged bootblacks of the streets of post-war Rome. Gui-seppe tpiayed by Rinaldo Svvor-doni i and Pasquale «played by Franco Interlenghi) are the two s \v io are United States citizens, have given principal characters of "Shoe-ecial ability and have not had full oppor- shine.”
op their talents because of "arbitrary-bar- In presenting the story or ijc.a a..d i ii. lual bat kcround or region “Shoeshine.’ De Sica emploved
. e eligible to applj for Opportunity Fellow- the same technique as he did
I the arts aside from “ in his more recent films, “Bi-
( >nm ^ genet a cvc;e Thief" and “Umberto D."
*pportunitie< in academic study. Candidates m
ical composition will be 0,lier U films to lie
shown include "The Iron Horse.” "Le Million,” "The Grapes of Wrath." "Dameradschaft." "The I n f o r m e r." ‘‘Wagonmaster.” “How Green Was Mv \'allev."
Tro ¡ans May Appiy For Fellowships Now
)pp
ntion will b before a spf
h their make tl
Xppreillieesliip* Are Olfered
Those applying in such fields as musical composition, creative
“Lili." "Mv Darling Clemen-
ti» anN troni SIIHMI
The aw an is. expected n<
lv tn drpe
•e nature of
and sculpture, will lie asked to ,inP' and "Duck Soup.” submit samples of their work. Seaso . tickets for the film Apprenticeships in such areas as classics may be purchased at agriculture industry, and labor the cinema department for S3, proposed project and the finan- are also being offered. ■
cial need of the candidate, are I Complete applications must be j _ . i
open not onlj for academicl filed not laier than Nov. 30 to | OG3VS ww GStuGT
stud> (graduate», hut tor any j insure ample time for piocessing '____________________________________'______
kind of trainintf or experience applications, assembling refer-wllicli iiia.. be ii!.<«t uieiul in | eares and inakiur selections All developing vj'.-d t.dents a n d | inquiries should Lit? addressed to
• i,<[di 11mitv Fellow ship' John w ith some high eluiids but most-llhv Whitnev Foundation f.3u snnny during the day. applicants in such fields as j Fifth Vvenue, New Yolk L'O, The low last night was around journalism, industry, lalior and* New York. J 37 anil a 78 is exacted today.
t’he temperature at SC will hover in ihe high 80s todav
>•' aw a i
SC Professor Invents Precon
Homecoming , . , .
Now Bigger, Annual Parade
SaysChairman From Activities
Govt. Needs Big Meteorite For Research
Students may find it easier to lear.i through the use of a new ^ device, called Precon. by which they see something but they do j not realize it.
Precon, standing for precon-scious, is the invention of Dr. | j Robert E. Corrigan, associate professor of psychology at SC', j
Basically, Precon is a dev ice j where an image is flashed upon | a screen for an instant, so brief j that the viewer is not aware of; having seen the image, accord-ing to Dr. Corrigan. People can j see an image w hich is one- I twentieth of a second in dura- j tion. but Precon uses a flash of 1 I only one-fiftieth of a second. 1 1 The person is not conscious of | having seen anything, hut his sub-conscious picks up the nies- | sage and retains it for future us/', said Dr. Corrigan.
Precon has tremendous possi- j hilities in many fields including advertising, education and in psychology. Dr. Corrigan explained.
In education, for instance, a studem may "see" an image of , the answer to a problem he is j trying to solve. He does not 1 realize that he has seen the an-sv. or but his subconscious retains enough of the answer to guide him in tlie right direction. This makes it easier for him to learn to solve his problem without providing an actual crutch.
Precon has a wide potential in the field of psychology and in psychotherapy, continued Dr.
I Corrigan. It has displayed amaz-: ing potentials in reaching withdrawn mental patients and it' “power of suggestion may help solve psychological problems.
Dr. Corrigan explained that he had no idea of Precon’s jki-tentiai use in the field of advertising when he first liegan his research. The very fact lhat Precon s potential is somewhat unlimited, its commercial control will have to lie placed in the hands of responsible authorities, he said.
Precon can be used to intersperse commercials throughout a TV show without the viewer even knowing it and without disturbing th continuity of the show. The sponsor would probably give his message at the beginning and the end of each show and during the rest of ihe
show he would flash the name of his product on the screen, according to Dr. Corrigan.
Dr. Corrigan stressed the fact that the commercial use is limited to the degree that the viewer knows what he wants and does not want. Precon can only encouraee a person to buy a product if he already has a desire to do so.
Dentist Tells How to Avoid False Teeth
“Middle age and the need for artificial dentr*es arrive at the same time for one out of every
two Americans.” said Dr. Robert McNulty, denn of the SC'
Sell >ol of Dentistry, in a I _<os Angeles Times article yesterday.
He added th. t there is 110 need for the children of todav to face this same unhappy prospect.
Dental Health Possible
“New methods of filling teeth and treating gum diseases, new techniques for using antihotics and outstanding advances in dental science such as the flu-ridation of water can all add up to a lifetime of dental health for today s children,” he said.
“Dentists know that denial disease today is largely the result of neglect.” Dr. McNulty stated.
However, he also said the.t it is up to the parents of the children to take advantage of the preventative measures that have bee^i developed and are as close as the nearest dentist’s oliice.
According to the American Dental Association. 50 per cent of all two-year-olds have at least one decayed tooth and the average youth at the age of 16 has seven or more teeth that are decayed, missing or tilled.
Prevention Is Weapon
Malocclusion, bndly positioned teeth, is widespread. Periodontal diseases, disorders of the gums and other tooth-supporting structures, often have their start in childhood, the association noted.
Stanford U. Man Speaks This Sunday
Dr. Alexander Miller of Sanford University will deliver the sermon at the Sunday' Morning Worship service this week. His lopic is "Death Shall Have No Dominion.”
This i« a return engagement for Dr. Miller, who spoke atone | of SC’s worship services last yea r.
A member of the Stanford 1 faculty since 1950. Dr. Miller is j now an associate professor of ; religion in the special programs j in humanities. He has also lec- 1 lured al Harvard and Columbia Universities.
Professor Miller received his R.A. and M.A. degrees from the University of New Zealand and his Ph.D. from Columbia. He . was ordained as a minister in the Presbyterian Church in 1937 j and has served in churches in New Zealand and London since 1 hen.
Di Miller ha? written se\eidl books on ihe subject ot tension in addition to his other activities and lie is n Fellow of llie National Council on Religion in Higher Education. 1
Papers Offer Free Publicity
I)o»vnto»vn newspapers are requesting ne»» s Morie* from fraternity and sorority chapters, according to Frank B. Skeele, news bureau director.
Press chairmen are asked to bring announcements of social events of this weekend, date lists, en"j»iiements anil pinning* to the SC News Bureau. 150 Administration Building, before 10 a.m. today.
The bureau »»ill prepare the copy for the papers, and requests that stories be turned in each week.
This year’s edition of homecoming will be “bigger than ever.” according to Lee Rainer. 1957 chairman of the annual ev ent.
“Expanding the Trolios to a two-night affair and the queen contest to extravaganza proportions have enlarged the homecoming activities, even vviih the loss of thp parade,” Rafner said.
Three factors Considered
Regarding the exclusion of the parade, Rafner explained that his committee had given serious thought to every aspect of the parade before deciding to cut it from the celebration.
“Basically, there were three factors which led to the parade's removal. Probably the most important of these was the great amount of timp required of the fraternity members to get the floats constructed,” Rafner explained.
As the other two factors contributing to the parade's removal. Rafner listed "the immense cost of the projeci and "the fact that there is no place at which to have the parade."
Committees Named The 1957 Homecoming Executive Committee include Rafner. Homecoming chairman: Carol
Oxley. homecoming co-chairman: Kay Steltenkamp. corresponding secretary; Y'olanda Goldsmith recording secretary: Tommie
Lane, budget controller; Dave Ruderman, publicity; and Judy Wyatt, homecoming dance.
Names, Names Kathleen Rociie, Homecoming dance publicity; Gale Rerke, Homecoming dance ticket sales; John McMahon. Trolio-; Penny Benson, Trolios ticket sales: Willie Chong. Homecoming queen contest: Stevie Adams, sorority house decorations; Betty Zumer. fraternity house decorations:
Marion Alofs. University Ave. decorations; Bob Chick, bonfire: Marv Harris, alumni co-ordination: Carl Schneider, trophy and awards: Judy Ferguson, decorations judging: Mike Loshin. pregame entertainment: Allie Lockwood, guest relations; and Bill Sprague, photo record.
More Names Publicity Committee members include Rvenda Babic*'.. Bonn1* Barnes. Rarba’a Baumgartner Barbara Corradini. Marcy Lsko-witz. IxUiri Ann Green. Su»nn Heller, Pat Humphries. Gail Johnson, Sharon Lee Johnston. Melvin Lloyd Lerner. Diane Mc-Wood. Miki Newman, Dorothy Noble, Louise Nocas, Carole Paganelli. Phyllis Small. Lynda Rae Thornton and Ken Smith.
Different Names The Secretarial Committee will be composed of Juliann Ashford. Ruth Benedict. Julianne Bescos. ; Maralou Burrill. Lisbeth Butler. Lucia Carpenter, Carol Duck-wall. Gloria F'ox. Pat Geiger. Sandra lleinlein, Carol Hollingsworth. Sharon Jaster, Beverly j (Continued on P;ig;e <»)
On-again-oif-again Flapper Day is back with 11s to stay today, due to a special vote last night by the Homecoming Policy Committee, the group that originally decided to cut it out.
Homecoming Parade, however, is definitely and irrevocably out of this year’s festivities, according to the committee.
Something Vital Missing
The Policy Committee’s reversal of its previous ruling came aliout as a result of Sen-ator-at-Large Dick Walker’s motion in last Wednesday night's Senate meeting.
Walker felt that something vital was missing from the Homecoming stale of activities and moved to recommend to the Policy Committee that Flapper Day he reinstated. The Senate seemed to agree that the Parade was out of the question this year.
I ndergraduate F»ent
The Policy Committed originally dumped Flapper Day because the alumni a>p not especially interested in it. But, as the Senate suggested, something for undergraduates is certainly not uncalled-lor during Homecoming.
The Policy Committee is made up of Lee Rafner, Homecoming Chairman; Larry Sipes, ASSC president; Lillian Kim. Independent Women's Representative: Stan Arkin. Independent Men’s Representative: Frank
B.atfa, member of the Fraternity Alumni Council: Dr. Robert Gordon, associate dean of students; Dennis Fagerhult. IFC president: and Chaplain Clinton A. Neyman, dean of students.
Theta Ni S|H»nsors
F’lapper Day will be sponsored, as in the past, by Theta Xi ! fraternity and will take place in front of the Theta Xi. Chi 1 Phi and Kappa Gamma houses on the Row. It will he held 011 Nov. S. prior to the big bonfire behind Marks Hall.
Trophies will he given for Flapper Day theme and the Charleston contest. Awards will he announced and given out at the bonfire.
Official
Nolicc
Students »»ho expect to
complete requirements for
teaching or administ ration credentials in January 19*»8 »»ith the university recommendation or ver i f i c a t i o 11 should turn in applications by October 18. I9.*>L
\pplication materials are a»'ailable in Sofi administration building, 9-12 and 1-5 Monday through Friday.
I.ate applicants cannot be assured of the prompt deli»ery of their credentials.
Irvin R. Mel bo. Dean School Of Education
Arkin Rapped For Lack of Support Spirit
Senator Upholds Traditiorol Events
Senator-at-large Dick Walker today criticized Stan Arkin, independent men’s representative, for his stand in the Daily Trojan yesterday supporting the elimination of both the parad*» and Flapper Day from Homecoming festivities.
"The prime purpose of Homecoming is to bring the Alumni back to campus and show them as inti' h in the way of spirit and tradition as we possiblv can.’* Walker said.
Too Much Time
Arkin said yesterday that he felt the loss of the two events would be to ihe advantage of the SC students because of the expense and time involved .
"How can we bring the Alums hack on Friday night before the Homecoming game and ofier them nothing more than dinner and a bonfire?” Walker questioned.
He asserted that “not to show them something with enthusiasm and tradition would be to admit a lack of spirit.”
•lust A Compromise
Walker continued that thp “Flapper Day parade is merely ' a compromise and certainly does not lake the place of the Home-j coming parade. It would defi-I nitely not involve nearly the time or money necessary for 1 building floats."
“Stan Arkin" he continued, "is very much against a Homecoming parade of any type and u seems to stem from the fact that the independents never contribute much anyway and they certainly don't stand to gain anything from participating in such an event. Why then should such a seemingly disinterested group preclude the
spirit-conscious rowites from showing our Alumni what the spirit of Troy really is?”
New Scholars Will be Honored
More than 150 SC' freshmen will he honored tomorrow at an I Ionors-At-Entrance C invocation in Hancock Auditorium at 3 p.m.
1 <>»• outstanding high school scholastic records.
Chaplain Clinton A Neyman, acting dean of students, will preside, with Dr. Ross N. Berkes, president of the campus chapter of Phi Beta Kappa, as speaker.
Christol Forecasts GOP Victory In Contest for California Governor
By Dlt K TH \( V
Disavowing hopes of the Democratic Party for an unprecedented victory in the 19."i8 California gubernatorial election, Dr. Carl Q. Christol, associate professor of political science, declared yesterday that "California Republican leaders are all too aware of the mistakes made in the retent Wisconsin Senatorial campaign and won't let the same mistakes cause them to lose the general election in 1958.''
“It seems to me that the position? which Sen. William F. Knovvland and Governor Knight will take will be sufticiently different to offer a real al lei native to tne voters, and that any position that the democratic candidate might take would not vary too much lrom Ihe position of any Republican candidate,"
Dr. Christol said. He is co-faculty advisor for the Irojan Young Republican Club.
“Politicians and political parties receive promotion only through attention, he added, “and this time the Republicans will get attention from both their own party and the Democrats.”
“Politics has been descrilied as ’Ihe art of Ihe possible', and it'< not impossible that the attention given to Republican candidates will strengthen, rather than weaken, the party. lie continued.
Commenting on tne Democratic hope lot a split-vote in the primary Dr. C'Ihi-IkI aid, ’ in my judgement, not many Republicans will Vote Democratic at ihe Republican primary."
Asked what he believes Attorney General Edmund G.
Brown’s chances to be. Dr. Christol replied that he did not believe that Brown could win both the Democratic and Republican primaries. "And if he fails to win the Republican primary. Brown will not win the general election,” he explained.
"Dr. Russell Caldwell is correct in saying that the Democrats have made progress in California.” Dr. Christol admitted. "hut the Republican party can rely heavily 011 the tradition of independence and integrity that has hern developed by such office holders as Governors Warren and Knight. Senators Knovvland and Kuchel and Vice President Nixon.”
Dr. C’hn.stol. who is a member of Kepubliean A-*o.iales also commented 011 Dr. ('aid-well.'' assertion that \ ice President Nixon "might tie relatively unacceptable with his own Re-
Pre-
pu hi lean party" in the sidential election.
“Vicc President Nixons popularity is greater than ever before. He echoes everything in President Eisenhower's policies, and these are the policies that among other things, are for strong adherence to the UN. and respect for maintaining law and order in Little Rock. Ark. Because of his acceptance of Eisenhower's policies. Nixon the inside track t" being the most popular and mo.-t wide!;, known candidate in the 1960 election."
"Democrats in California in recent years, have been unable to held a strong candidate in California. he said, "and the only hojie for a Democratic victors would tie tliroiltfh .1 mniMii-
candidate cross-ltling.
Object Description
Description
| Title | DAILY TROJAN, Vol. 49, No. 11, October 08, 1957 |
| Description | DAILY TROJAN, Vol. 49, No. 11, October 08, 1957. |
| Full text |
Southern Cal ifornia TROJAN VOL. XLIX LOS ANGELES, CALIFORNIA, TUESDAY, OCTOBER 8, 1957 NO. 11 Flapper Event In Homecoming Plans Group Removes SHORT CUT TROYDITION LOST? - 1 he ing famous card i the nation, will be > ect cf a special ASSC Senate meet-oe he'd tomorrow night. The Senate will dir,cuss the disorderly conduct of members of the rooting section at the Pitt game, when hundreds of multi-colored flash cards were hurled in the air by riotous students. FLYING CARDS Senate Calls Special Meeting About Card Section Behavior ASSC President Larry Sipes announced today that a special Senate meeting would be held tomorrow ewning CHECK SKIES to decide what action would be taken concerning last Fri- ■ day night’s football game during which the SC rooters threw hundreds of flash cards from the stands. The cards, used in ihe tradi-df-time card stunts, flew tint) Ihre hack io air almost imrned t the stunt directo that they lie "passec ate will meet In rlis the card siunt is0 yards in jIIv exploded a “new design” diameter. \(1 IT;gen warhead at high alti- Dr. Russell disclosed the ide. search in the annual Graduate Moscow radio issued a brief. Sch )o1 lecture on campus. He trmal announcement of the test >a*d the U.S. government wants it hoi.t mentioning the location a meteorite w hich has l>een ‘ llie blast or other details. It 'captured by the earth’s gravi-tid it took place Sunday but tational field, and science is d not e the exact tin neu destgi combing the skies to oblige them. "Should such an object be located. it would save spacemen some of the time, expense and “A I ‘ration, sai 'lit Mike N; "In the interests ot tlie safety of the population and partici-nnnts in the test, the exnlosion I dan"ers involved in building an took place al a great height. 1 artificial satellite to use as a The te-t was successful.'’ jumping off place for future The announcement came onlv '■'Pace travel,” said Dr. Russell. three (in; s alter the disclosure The meteorite search, subsid- that Soviet scientists had ¡zed hy ihe federal government, punched a spice satellite. The has centered until now at White '•ro-idcast of t!?e hydrogen test Sands, N.M . but this effort is billowed another w Inch said t!.nt lielieved to have failed The next ihe nose of the missile which] try may lie made from South hurled the .satellite was trapped America. Dr. Russell said. in space itself and is circling--------------------------------------------——— around the earth 680 iniles be-hind ihe satellite in the same We -aid Is VV i I':e Soviet announcement of > hydrogen lest was unusual, ihnanly. the United States 1 Britain, through their seion-e equipment, first announce it ihe Soviets have set off a :-lear explosion. DKA Series Debuts With Shoeshine -nt i. “Shoeshine." the first in a se- aiicsc scientists rics ot 12 n\ovirs to hp presented uments showed *’-v ^e'ta Kappa Alpha, honor- d at 5 irv OPPORTUNITIES sc eivdenc t unity riers." of resit to de such ipnit-n ema fraternity, will lie lapanese time sh°vVn tonight at 8 in 133 FH. PSTI in an area Vittorio De Sica directed the irth-northvvest of film, an Italian nco-realist movie. lie is also known to audiences as an actor, having appeared in several films, one of which he co-starred with Gina Lollobrigi-da. However, De Sica is better known to film students as a director. Two ragged bootblacks of the streets of post-war Rome. Gui-seppe tpiayed by Rinaldo Svvor-doni i and Pasquale «played by Franco Interlenghi) are the two s \v io are United States citizens, have given principal characters of "Shoe-ecial ability and have not had full oppor- shine.” op their talents because of "arbitrary-bar- In presenting the story or ijc.a a..d i ii. lual bat kcround or region “Shoeshine.’ De Sica emploved . e eligible to applj for Opportunity Fellow- the same technique as he did I the arts aside from “ in his more recent films, “Bi- ( >nm ^ genet a cvc;e Thief" and “Umberto D." *pportunitie< in academic study. Candidates m ical composition will be 0,lier U films to lie shown include "The Iron Horse.” "Le Million,” "The Grapes of Wrath." "Dameradschaft." "The I n f o r m e r." ‘‘Wagonmaster.” “How Green Was Mv \'allev." Tro ¡ans May Appiy For Fellowships Now )pp ntion will b before a spf h their make tl Xppreillieesliip* Are Olfered Those applying in such fields as musical composition, creative “Lili." "Mv Darling Clemen- ti» anN troni SIIHMI The aw an is. expected n< lv tn drpe •e nature of and sculpture, will lie asked to ,inP' and "Duck Soup.” submit samples of their work. Seaso . tickets for the film Apprenticeships in such areas as classics may be purchased at agriculture industry, and labor the cinema department for S3, proposed project and the finan- are also being offered. ■ cial need of the candidate, are I Complete applications must be j _ . i open not onlj for academicl filed not laier than Nov. 30 to OG3VS ww GStuGT stud> (graduate», hut tor any j insure ample time for piocessing '____________________________________'______ kind of trainintf or experience applications, assembling refer-wllicli iiia.. be ii!.<«t uieiul in eares and inakiur selections All developing vj'.-d t.dents a n d inquiries should Lit? addressed to • i,<[di 11mitv Fellow ship' John w ith some high eluiids but most-llhv Whitnev Foundation f.3u snnny during the day. applicants in such fields as j Fifth Vvenue, New Yolk L'O, The low last night was around journalism, industry, lalior and* New York. J 37 anil a 78 is exacted today. t’he temperature at SC will hover in ihe high 80s todav >•' aw a i SC Professor Invents Precon Homecoming , . , . Now Bigger, Annual Parade SaysChairman From Activities Govt. Needs Big Meteorite For Research Students may find it easier to lear.i through the use of a new ^ device, called Precon. by which they see something but they do j not realize it. Precon, standing for precon-scious, is the invention of Dr. j Robert E. Corrigan, associate professor of psychology at SC', j Basically, Precon is a dev ice j where an image is flashed upon a screen for an instant, so brief j that the viewer is not aware of; having seen the image, accord-ing to Dr. Corrigan. People can j see an image w hich is one- I twentieth of a second in dura- j tion. but Precon uses a flash of 1 I only one-fiftieth of a second. 1 1 The person is not conscious of having seen anything, hut his sub-conscious picks up the nies- sage and retains it for future us/', said Dr. Corrigan. Precon has tremendous possi- j hilities in many fields including advertising, education and in psychology. Dr. Corrigan explained. In education, for instance, a studem may "see" an image of , the answer to a problem he is j trying to solve. He does not 1 realize that he has seen the an-sv. or but his subconscious retains enough of the answer to guide him in tlie right direction. This makes it easier for him to learn to solve his problem without providing an actual crutch. Precon has a wide potential in the field of psychology and in psychotherapy, continued Dr. I Corrigan. It has displayed amaz-: ing potentials in reaching withdrawn mental patients and it' “power of suggestion may help solve psychological problems. Dr. Corrigan explained that he had no idea of Precon’s jki-tentiai use in the field of advertising when he first liegan his research. The very fact lhat Precon s potential is somewhat unlimited, its commercial control will have to lie placed in the hands of responsible authorities, he said. Precon can be used to intersperse commercials throughout a TV show without the viewer even knowing it and without disturbing th continuity of the show. The sponsor would probably give his message at the beginning and the end of each show and during the rest of ihe show he would flash the name of his product on the screen, according to Dr. Corrigan. Dr. Corrigan stressed the fact that the commercial use is limited to the degree that the viewer knows what he wants and does not want. Precon can only encouraee a person to buy a product if he already has a desire to do so. Dentist Tells How to Avoid False Teeth “Middle age and the need for artificial dentr*es arrive at the same time for one out of every two Americans.” said Dr. Robert McNulty, denn of the SC' Sell >ol of Dentistry, in a I _ |
| Archival file | uaic_Volume1403/uschist-dt-1957-10-08~001.tif |
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